Scrip Dividend

Prudential PLC
09 March 2004

Date: 09 March 2004

PRUDENTIAL PLC SCRIP DIVIDEND

Prudential plc will again be offering a scrip dividend alternative in respect of
the final dividend of 10.7p per ordinary share for the year ending 31 December
2003. The number of new shares each shareholder who elects to take scrip will be
entitled to receive will be calculated by dividing the total cash dividend due
on each holding of shares as at the record date (17 March 2004) by the reference
price for each new ordinary share.

The Company has decided to change the basis on which the scrip dividend
alternative operates so that shareholders will on this occasion, and in future,
know the exact number of shares that they will receive in lieu of their cash
dividend prior to choosing whether or not to take scrip and completing a form of
election. . The reference price will be calculated as the average of the middle
market quotations for the Company's shares as derived from the Daily Official
List of the London Stock Exchange plc for the five business days commencing on
17 March 2004. Further details of the scrip dividend alternative will be mailed
to shareholders in early April.



Names of contact & telephone numbers for queries:

Group Secretarial

Penny Follows, 020 7548 3821

Jennie Webb, 020 7548 6027


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