Scrip Div Reference Price

Prudential PLC
16 April 2008


Date: 16 April 2008


PRUDENTIAL PLC

SCRIP DIVIDEND REFERENCE PRICE

Prudential plc announces that the reference price for the fully paid extra
shares to be issued to shareholders who elect to receive the scrip dividend
alternative for the 2007 final dividend is 664.20 pence per share.

The reference price is calculated as the average of the middle market quotations
for the Company's shares as derived from the Daily Official List of the London
Stock Exchange for the five business days, which commenced on 9 April 2008.

Further details of the scrip dividend alternative can be found on our website:

http://www.prudential.co.uk/prudential-plc/investors/shareholder_services/dividendinfo/scripdividend/


Name of contact & telephone numbers for queries:

Group Secretariat

Lee Davis 020 7548 3807

Susan Henderson 020 7548 3805


NOTE:

Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a
company whose principal place of business is in the United States of America.


                      This information is provided by RNS
            The company news service from the London Stock Exchange