Prudential plc Asia Day

Prudential PLC
01 December 2006




Embargo: 08.15am Friday 1 December 2006



PRUDENTIAL EXPECTS AT LEAST TO DOUBLE 2005 ASIAN LIFE NEW BUSINESS 
PROFITS BY 2009


Prudential plc ('Prudential') will hold a presentation for investors and
analysts today to describe its Asian Life and Asset Management businesses.

Barry Stowe, Chief Executive, Prudential Corporation Asia said:

'Prudential has built significant presence and scale in Asia with positions in
all the major markets in the region. Between 1994 and 2005 life sales grew by
24% CAGR and funds under management by 34% CAGR with strong growth continuing
into 2006.

'We expect our life business in Asia at least to double 2005 new business
profits by 2009.'


                                      ENDS





Enquiries

Media                                     Investors / analysts
Jon Bunn                  020 7548 3559   James Matthews         020 7548 3561
William Baldwin-Charles   020 7548 3719   Valerie Pariente       020 7548 3511



Notes to Editor:


1. A presentation to analysts will take place at 8.30am GMT at Governor's
   House, Laurence Pountney Hill, London, EC4R 0HH. An audio cast of the
   presentation will be available on the Group's website, www.prudential.co.uk. 
   The presentations will be available at www.prudential.co.uk from 9.00am GMT.

2. An interview with Barry Stowe, Chief Executive, Prudential Corporation
   Asia will be available at www.prudential.co.uk from 8.30am GMT.

3. A media briefing will be held at 3pm today at Governor's House. To attend
   please call William Baldwin-Charles on 020 7548 3719.



*Prudential plc is a company incorporated and with its principal place of
business in the United Kingdom, and its affiliated companies constitute one of
the world's leading financial services groups. It provides insurance and
financial services directly and through its subsidiaries and affiliates
throughout the world. It has been in existence for over 150 years and has £237.5
billion in assets under management as at 30th June 2006. Prudential plc is not
affiliated in any manner with Prudential Financial, Inc, a company whose
principal place of business is in the United States of America.


Forward-Looking Statements

This statement may contain certain 'forward-looking statements' with respect to
certain of Prudential's plans and its current goals and expectations relating to
its future financial condition, performance, results, strategy and objectives.
Statements containing the words 'believes', 'intends', 'expects', 'plans',
'seeks' and 'anticipates', and words of similar meaning, are forward-looking. By
their nature, all forward-looking statements involve risk and uncertainty
because they relate to future events and circumstances which are beyond
Prudential's control including among other things, UK domestic and global
economic and business conditions, market related risks such as fluctuations in
interest rates and exchange rates, and the performance of financial markets
generally; the policies and actions of regulatory authorities, the impact of
competition, inflation, and deflation; experience in particular with regard to
mortality and morbidity trends, lapse rates and policy renewal rates; the
timing, impact and other uncertainties of future acquisitions or combinations
within relevant industries; and the impact of changes in capital, solvency or
accounting standards, and tax and other legislation and regulations in the
jurisdictions in which Prudential and its affiliates operate. This may for
example result in changes to assumptions used for determining results of
operations or re-estimations of reserves for future policy benefits. As a
result, Prudential's actual future financial condition, performance and results
may differ materially from the plans, goals, and expectations set forth in
Prudential's forward-looking statements. Prudential undertakes no obligation to
update the forward-looking statements contained in this statement or any other
forward-looking statements it may make.






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