PCA Life - Business Review

Prudential PLC
01 September 2003

FOR IMMEDIATE RELEASE


Monday 1 September 2003


PCA LIFE to focus on its successfully growing financial adviser channel


PCA LIFE announced today it will be focusing on its successfully growing
proprietary network of financial advisers based on its experience of how best to
meet Japanese customers' needs.


Since launching two years ago, PCA LIFE has been rapidly transforming the
business with the development of new distribution channels and the launch of new
products backed up by significant investment in new, more efficient back office
systems and processes. With the groundwork now completed, PCA LIFE is moving
ahead with the next stage of its business plan.


Gary R. Bennett, President and Chief Executive Officer of PCA LIFE, said 'We are
now two years into our business plan and are ready to focus exclusively on
advice-driven retail sales through our proprietary Financial Adviser (FA)
channel and expanding Bancassurance network.' He continued, 'We have listened to
our customers and we understand this is what they want.' This means PCA LIFE
will cease distributing products through the corporate agency channel by the end
of September.


The company also said that PCA LIFE's current Chief Operating Officer Thomas J.
White will become President and CEO effective from today. Gary R. Bennett will
now focus on his role as Managing Director of North Asia for Prudential, which
includes overall responsibility for Japan and Korea.


Thomas J. White added, 'PCA LIFE has Prudential plc's full support and
commitment to continue building a successful and profitable business for the
long-term in Japan. We believe the future for PCA LIFE is very bright.'


                                    - ENDS -

Media                                 Investors/Analysts

Clare Staley        020 7548 3719     Rebecca Burrows           020 7548 3537
Ben Forsyth         020 7548 3500     Laura Presland            020 7548 3511




Notes to Editors


1. About PCA LIFE


PCA LIFE is a subsidiary of the UK's Prudential plc, one of the world's leading
financial services groups. With the strong financial backing, worldwide
experience and track record of Prudential behind us, we deliver products and
services that accurately meet the needs of customers based on the company credo
of 'Always listening. Always understanding.' PCA LIFE is a Tokyo-based life
insurance company with more than 220,000 active policies and total assets as at
31 March 2003 of Y136 billion.


2. About Prudential plc


Founded in London in 1848, Prudential plc is one of the UK's leading retail
financial services companies with over US$260 billion in funds under management
worldwide (as at 30 June 2003).


Today Prudential is internationally diversified and amongst the leading
companies in its chosen markets in the UK, the US and Asia.


Prudential plc has deep roots in Asia having established its first operation in
1923. Today it is the UK's largest life insurance company in the region with
life operations in 12 countries and complementary asset management operations in
seven of these. BOCI-Prudential is also one of the leading Mandatory Provident
Fund players in Hong Kong.


Alongside its wholly owned operations in Asia, Prudential has forged successful
joint ventures and strategic alliances with some of the region's leading
financial institutions including CITIC, Bank of China International, India's
ICICI Bank and Standard Chartered Bank.





                      This information is provided by RNS
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