Investment in St James's Place Capital Sold

Prudential PLC
22 March 2000


            Prudential sells investment in St James's Place Capital

Prudential plc announced today that the group has agreed to sell 60% of its
investment in St. James's Place Capital (SJPC) for £200.5 million.   SJPC's
principal operation is the J.Rothschild Assurance Group.   Prudential has also
agreed to dispose of further shares to enable Halifax to achieve its objective
of 60% ownership of SJPC.

Jonathan Bloomer, group chief executive of Prudential said 'Our initial stake
in SJPC was obtained through the acquisition of  Scottish Amicable in 1997.
Although our investment has performed well we do not believe it represents a
strategic investment for us in the long-term. We consider this to be an
attractive offer.'
                                        

Notes to editors:

The sale comprises 66,850,351 shares at £3.00 per share for a total of
£200,551,053.


Media enquiries:

Jeremy Reynolds
Prudential Group Media Relations
Tel: [phone]