Director/PDMR Shareholding

Prudential PLC
31 March 2008

NOTIFICATION OF TRANSACTIONS OF DIRECTORS / PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

     
1.   Name of the issuer

     Prudential plc


2.   State whether the notification relates to (i) a transaction notified in     
     accordance with DTR 3.1.2R; (ii) a disclosure made in accordance 
     LR 9.8.6R(1); or (iii) a disclosure made in accordance with section 793 of      
     the Companies Act (2006)

     (i)


3.   Name of person discharging managerial responsibilities/director

     W F W Bischoff, K B Dadiseth, M W O Garrett, A F Godbehere, B A Macaskill, 
     K A O'Donovan, J H Ross, A Turnbull


4.   State whether notification relates to a person connected with a person
     discharging managerial responsibilities/director named in 3 and identify 
     the connected person

     N/A


5.   Indicate whether the notification is in respect of a holding of the
     person referred to in 3 or 4 above or in respect of a non-beneficial 
     interest

     See section 3


6.   Description of shares (including class), debentures or derivatives or
     financial instruments relating to shares

     Ordinary shares of 5p each

7.   Name of registered shareholder(s) and, if more than one, the number of
     shares held by each of them

     W F W Bischoff: Registered in the name of Cazenove Capital Partners
     K B Dadiseth
     M W O Garrett
     A F Godbehere
     B A Macaskill: Registered in the name of Giltspur Nominees Limited
     K A O'Donovan
     J H Ross
     A Turnbull

     
8.   State the nature of the transaction

     Regular quarterly purchase of shares, using agreed proportion of the 
     quarterly payment of board and committee fees to the non-executive 
     directors as set out in 9 below

     
9.   Number of shares, debentures or financial instruments relating to shares
     acquired

     W F W Bischoff 560 shares
     K B Dadiseth 364 shares
     M W O Garrett 779 shares
     A F Godbehere 567 shares
     B A Macaskill 560 shares
     K A O'Donovan 457 shares
     J H Ross 560 shares
     A Turnbull 551 shares

     
10.  Percentage of issued class acquired (treasury shares of that class should
     not be taken into account when calculating percentage)

     W F W Bischoff less than 0.00003%
     K B Dadiseth less than 0.00002%
     M W O Garrett less than 0.00004%
     A F Godbehere less than 0.00003%
     B A Macaskill less than 0.00003%
     K A O'Donovan less than 0.00002%
     J H Ross less than 0.00003%
     A Turnbull less than 0.00003%     

     
11.  Number of shares, debentures or financial instruments relating to shares
     disposed

     N/A


12.  Percentage of issued class disposed (treasury shares of that class
     should not be taken into account when calculating percentage)

     N/A



13.  Price per share or value of transaction

     £6.64


14.  Date and place of transaction

     31 March 2008, London



15.  Total holding following notification and total percentage holding
     following notification (any treasury shares should not be taken into 
     account when calculating percentage)

     W F W Bischoff 21,413 shares, less than 0.0009%
     K B Dadiseth 22,362 shares, less than 0.001%
     M W O Garrett 22,858 shares, less than 0.001%
     A F Godbehere 4,320 shares, less than 0.0002%
     B A Macaskill 17,482 shares, less than 0.0008%
     K A O'Donovan 14,803 shares, less than 0.0006%
     J H Ross 13,012 shares, less than 0.0006%
     A Turnbull 6,586 shares, less than 0.0003%

     
16.  Date issuer informed of transaction

     31 March 2008

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes


17.  Date of grant

     N/A
    
     
18.  Period during which or date on which it can be exercised

     N/A
     
19.  Total amount paid (if any) for grant of the option

     N/A

20.  Description of shares or debentures involved (class and number)

     N/A

21.  Exercise price (if fixed at time of grant) or indication that price is to
     be fixed at the time of exercise

     N/A

22.  Total number of shares or debentures over which options held following
     notification

     N/A

23.  Any additional information

     N/A
     
24.  Name of contact and telephone number for queries

     Lee Davis, 020 7548 3807

Name of duly authorised officer of issuer responsible for making notification
Penny Follows, Assistant Group Secretary, 020 7548 3821

Date of notification
31 March 2008


Prudential plc is not affiliated in any manner with Prudential Financial Inc, a
company whose principal place of business is in the United States of America


Notes: This form is intended for use by an issuer to make an RIS notification
required by DR 3.3.

     
(1)  An issuer making a notification in respect of a transaction relating to the 
     shares or debentures of the issuer should complete boxes 1 to 16, 23 and 
     24.

(2)  An issuer making a notification in respect of a derivative relating the 
     shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23 and 
     24.

(3)  An issuer making a notification in respect of options granted to a 
     director/person discharging managerial responsibilities should complete 
     boxes 1 to 3 and 17 to 24.

(4)  An issuer making a notification in respect of a financial instrument 
     relating to the shares of the issuer (other than a debenture) should 
     complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.


END

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