Director/PDMR Shareholding

Prudential PLC 09 August 2007 NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS This form is intended for use by an issuer to make a RIS notification required by DR 3.1.4R(1). (1) An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24. (2) An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23 and 24. (3) An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24. (4) An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24. Please complete all relevant boxes should in block capital letters. 1. Name of the issuer Prudential plc 2. State whether the notification relates to (i) a transaction notified in accordance with DR 3.1.4R(1)(a); or (ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as extended by section 328) of the Companies Act 1985; or (iii) both (i) and (ii) Relates to (i) 3. Name of person discharging managerial responsibilities/director P A J Broadley, P M Maynard 4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person Relates to persons named in 3 above 5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest Relates to persons named in 3 above 6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares Ordinary shares of 5p each in Prudential plc 7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them Prudential Services Limited Share Incentive Plan Trust (the Trust) 8 State the nature of the transaction A purchase was made on 8 August 2007 of ordinary shares in the Company by Yorkshire Building Society (the Trustee of the Trust) at a price of £7.2025 per share for the purpose of satisfying the purchase of ordinary shares on behalf of eligible employees (including executive directors and persons discharging managerial responsibility ) who have elected to join the Prudential Services Limited Share Incentive Plan (the Plan). The Plan has been approved by the Inland Revenue as a share incentive plan under the Income Tax (Earnings and Pensions) Act 2003. The number of ordinary shares purchased on this date on behalf of the executive directors and persons discharging managerial responsibility participating in the Plan are set out in Section 9 below: 9. Number of shares, debentures or financial instruments relating to shares acquired PAJ Broadley - 21 ordinary shares PM Maynard - 22 ordinary shares 10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage) PAJ Broadley - less than 0.000001% PM Maynard - less than 0.000001% 11. Number of shares, debentures or financial instruments relating to shares disposed N/A 12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage) N/A 13. Price per share or value of transaction £7.2025 14. Date and place of transaction 8 August 2007, London 15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage) PAJ Broadley - 610,241 ordinary shares, less than 0.03% PM Maynard - 319,520 ordinary shares, less than 0.02% 16. Date issuer informed of transaction 8 August 2007 If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes 17 Date of grant N/A 18. Period during which or date on which it can be exercised N/A 19. Total amount paid (if any) for grant of the option N/A 20. Description of shares or debentures involved (class and number) N/A 21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise N/A 22. Total number of shares or debentures over which options held following notification N/A 23. Any additional information N/A 24. Name of contact and telephone number for queries Lee Davis, Group Secretariat, 020 7548 3807 Name and signature of duly authorised officer of issuer responsible for making notification Penny Follows, Shareholder Services and Share Plans Manager, 020 7548 3821 Date of notification 9 August 2007 Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America END This information is provided by RNS The company news service from the London Stock Exchange

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