Director/PDMR Shareholding

Prudential PLC 29 September 2006 NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS This form is intended for use by an issuer to make an RIS notification required by DR 3.1.4R(1). (1) An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24. (2) An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23 and 24. (3) An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24. (4) An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24. Please complete all relevant boxes shown in block capital letters. 1. Name of the issuer PRUDENTIAL PLC 2. State whether the notification relates to (i) a transaction notified in accordance with DR 3.1.4R(1)(a); or (ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as extended by section 328) of the Companies Act 1985; or (iii) both (i) and (ii) (iii) 3. Name of person discharging managerial responsibilities/director Kathleen O'Donovan, Lord Turnbull, Bridget Macaskill, James Ross, Michael Garrett, Roberto Mendoza and Keki Dadiseth 4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person N/A 5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest See section 3 6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares Ordinary shares of 5p each 7. Name of registered shareholder(s) and, if more than one, the number of shares held by each of them Kathleen O'Donovan Lord Turnbull Bridget Macaskill: Registered in the name of Giltspur Nominees Limited James Ross Michael Garrett Roberto Mendoza: Registered in the name of Goldman Sachs Securities (Nominees) Limited Keki Dadiseth 8. State the nature of the transaction Acquisition of shares, agreed by UKLA, using agreed proportion of the quarterly payment of board and committee fees to the non-executive directors as set out in 9 below 9. Number of shares, debentures or financial instruments relating to shares acquired Kathleen O'Donovan 465 shares Lord Turnbull 562 shares Bridget Macaskill 569 shares James Ross 569 shares Michael Garrett 569 shares Roberto Mendoza 569 shares Keki Dadiseth 370 shares 10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage) Kathleen O'Donovan less than 0.00002% Lord Turnbull less than 0.00003% Bridget Macaskill less than 0.00003% James Ross less than 0.00003% Michael Garrett less than 0.00003% Roberto Mendoza less than 0.00003% Keki Dadiseth less than 0.00002% 11. Number of shares, debentures or financial instruments relating to shares disposed N/A 12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage) N/A 13. Price per share or value of transaction £6.53 14. Date and place of transaction 29 September 2006, London 15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage) Kathleen O'Donovan 11,821 shares, less than 0.0005% Lord Turnbull 3,366 shares, less than 0.0002% Bridget Macaskill 14,329 shares, less than 0.0006% James Ross 9,859 shares, less than 0.0005% Michael Garrett 17,422 shares, less than 0.0008% Roberto Mendoza 212,685 shares, less than 0.009% Keki Dadiseth 5,333 shares, less than 0.0003% 16. Date issuer informed of transaction 29 September 2006 If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes 17. Date of grant N/A 18. Period during which or date on which it can be exercised N/A 19. Total amount paid (if any) for grant of the option N/A 20. Description of shares or debentures involved (class and number) N/A 21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise N/A 22. Total number of shares or debentures over which options held following notification N/A 23. Any additional information N/A 24. Name of contact and telephone number for queries Martin Richardson, 020 7548 3423 Name and signature of duly authorised officer of issuer responsible for making notification Peter Maynard, Company Secretary, 020 7548 3321 Date of notification 29 September 2006 Prudential plc is not affiliated in any manner with Prudential Financial Inc, a company whose principal place of business is in the United States of America END This information is provided by RNS The company news service from the London Stock Exchange

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