Re Agreement

RNS Number : 8147D

Playtech Limited

19 September 2008

 

19 September 2008

Playtech Ltd

('Playtech' or 'the Company')

Playtech Announces Italian Poker Agreement with Gala Coral's Eurobet

Playtech (AIM: PTEC), the international designer, developer and licensor of software to the online and land based gaming industry, is pleased to announce an agreement with Eurobet Italia ('Eurobet'), the Italian and international sportsbook owned by Gala Coral Group. Eurobet is the second Italian licensee on Playtech's Italian poker network after the agreement with Snai, announced in August 2008.

Under the terms of the license agreement, Playtech provides Eurobet with its entire portfolio of market leading poker games in line with the Italian regulations. At present, the software is downloadable in a 'play for fun' mode, which provides players with the opportunity to improve their strategies and hone their skills for free. A 'play for real money'' mode is intended for launch later this year.  

Both parties are wholly committed to meeting all the Italian regulatory standards. The product has been fully integrated with Eurobet's online betting system to ensure a seamless gaming experience for the player. It has been designed specifically to appeal to the Italian market and customised to meet all functional requirements, including a true shared wallet experience between the sportsbook and poker room, by matching language and currency.

Mor Weizer, Chief Executive Officer of Playtech, commented today: 

'We are very pleased to have reached this agreement with Gala Coral's Eurobet, one of the leading online gaming operators, a group which is highly experienced in the global market and strongly established in Italy, and now joins Snai on Playtech's expanding Italian poker network. We are committed to continue expanding our presence in regulated European markets in general and to specifically further establish our presence in the Italian market and look forward to working with Eurobet to provide an exciting gaming experience for Italian players. Playtech has the world's largest non US liquidity pool and intends to leverage this experience to further its presence in the newly regulated Italian poker market and build a prominent position in the Italian market.'

Domenico Giovando, Managing Director of Eurobet Italia, said:

'We are delighted to have reached the agreement with Playtech. Playtech has a proven track record and were able to meet our needs, and more importantly were able to adapt their services to the Italian market. We are confident that we will both benefit from this partnership. In fact, Eurobet is one of the few Italian operators with a strong experience in poker gained on an international stage, and Playtech gives added value with their leading position in poker platform management worldwide.'

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For Further Information: 

Mor Weizer, CEO, Playtech Ltd 

c/o Bell Pottinger Corporate & Financial                      Tel:  + 44 (0)20 7861 3232        
www.playtech.com 

Nick Ellis

Collins Stewart                                                             Tel: [phone]

David Rydell / Chris Hamilton 

Bell Pottinger Corporate & Financial                            Tel: [phone]  

M.Raffaella Micuccio                     

Eurobet Italia S.r.l.                                                         Tel: [phone]

Via A. Marchetti 105

00148 Roma

About Playtech 

Playtech develops unified software platforms for the online and land based gambling industry, primarily targeting existing online operators wanting to upgrade their system; sportsbooks looking to diversify and land-based operators making their online debut. Playtech gaming applications - online casino, poker, bingo, mobile gaming, live gaming, land-based kiosk networks and fixed-odds games - are fully inter-compatible and can be freely incorporated as stand-alone applications, accessed and funded by players through the same user account and managed by the operator by means of a single powerful management interface. Founded in 1999, Playtech has over 750 personnel distributed globally, around seventy five percent of whom are engaged in research and development of current and future gaming technologies. 

Website: www.playtech.com 

About Eurobet Italia

Eurobet Italia is Gala Coral Group's sportsbook dedicated to the Italian market since 2006. Gala Coral is Europe's largest integrated betting and gaming group and one of Britain's largest privately owned companies.  

Eurobet has been operating in Italy since April 2006 after the purchase of a betting licence and in compliance with AAMS laws and regulations. Eurobet.it has extremely competitive odds on both major national and international sport events offered by the State monopoly. These include football, tennis, motorsports, basketball, volleyball and winter sports. 

Eurobet has been Genoa Football Club's main sponsor since 2006 and has sponsored the Honda LCR Team since 2000. 

About Gala Coral

The Gala Coral group is made up of over 19 thousand employees, more than 1600 betting shops, 175 bingo halls, and 30 Casinos in the UK. With its 5 Internet sites (www.galabingo.co.uk, www.galacasinos.co.uk, www.coral.co.uk, www.eurobet.it, www.eurobet.com) Gala Coral has customers in more than 100 countries with around 6 million bingo players. 

 

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