Product Launch

RNS Number : 7240K

Playtech Limited

24 December 2008

 



Playtech Limited

('Playtech' or 'the Company')

Playtech Launches 'Play for Real' Mode on Italian Poker Network

Playtech (AIM: PTEC), the international designer, developer and licensor of software for the online, mobile and land-based gaming industry, is pleased to announce the successful launch of a 'play for real money' poker network in the rapidly expanding Italian poker market, after a period in which it provided software only in a 'play for fun' mode.

Following license agreements, announced earlier in the second half of this year, with leading Italian operators Snai s.r.l., Gala Coral's Eurobet Italia SpA , Sisal SpA and Cogetech SpA, all operators are now offering 'play for real money' products on Playtech's Italian poker network.  

Having entered the regulated Italian poker market, Playtech and its licensees are committed to meeting all of the Italian regulatory standards to ensure end users are at all times enjoying a fully compliant poker solution.  Playtech's Italian poker network has been designed to appeal to the tastes of Italian players, who seek a strong P2P community and high player liquidity. The product utilises Playtech's renowned back office system with the appropriate customisation for the local market and has been fully integrated with the licensees' systems in order to ensure a seamless gaming experience for the player.

Mor Weizer, Chief Executive Officer of Playtech, commented: 

'We are delighted with the launch of the Italian poker network. Playtech is committed to expanding its global reach in regulated markets across the world and working with the local regulator to bring a fully compliant product offering to market. The recent launch with leading Italian operators Snai s.r.l., Gala Coral's Eurobet Italia SpA , Sisal SpA and Cogetech SpA set our foothold in the Italian market which will lead to a prominent position in that market. The launch of the play for real network in Italy testifies to our extensive experience in penetrating new regulated markets with our best of breed software platform.' 

- ends -

For Further Information:

Mor Weizer, CEO, Playtech Ltd 

Shuki Barak, CFO, Playtech Ltd

c/o Bell Pottinger Corporate & Financial                        Tel: [phone]     

www.playtech.com

Mark Dickennson /Piers Coombs 

Collins Stewart                                                               Tel: [phone]

Mumtaz Naseem
Deutsche Bank                                                              Tel: [phone]

David Rydell / Helen Tarbet / Samantha Boston

Bell Pottinger Corporate & Financial                              Tel. [phone]  

About Playtech

Playtech develops unified software platforms for the online and land based gambling industry, primarily targeting existing online operators wanting to upgrade their system; sportsbooks looking to diversify and land-based operators making their online debut. Playtech gaming applications - online casino, poker, bingo, mobile gaming, live gaming, land-based kiosk networks and fixed-odds games - are fully inter-compatible and can be freely incorporated as stand-alone applications, accessed and funded by players through the same user account and managed by the operator by means of a single powerful management interface. Founded in 1999, Playtech has over 750 personnel distributed globally, around seventy five percent of whom are engaged in research and development of current and future gaming technologies.

Website: www.playtech.com

 

END

 

 

PRLTJBFTMMTTBTP