Playtech launches online gami

RNS Number : 9471W

Playtech Limited

29 November 2010

 



Playtech Limited

('Playtech' or the 'Company')

Playtech launches online gaming service with Finnish state operator, RAY

RAY, Finland's Slot Machine Association and Playtech, the leading provider of software to the online, mobile and land-based gaming industry, announce the launch of an online gaming service for Finnish players. 

Commencing today, RAY will operate an online gaming site, Ray.fi, with over 150 games encompassing both slots and traditional casino table games. Playtech branded slots such as Iron Man and Pink Panther are included, as well as popular local content such as JokeriPokeri and Tuplapotti. 

Online poker will also be available with seven different kinds of poker and the ability to share tournaments between the online environment and RAY's gaming locations, such as Grand Casino Helsinki.

RAY awarded Playtech the contract for the provision of the online gaming platform in May. Since then they have been working together to develop and enhance the platform and content for players in Finland, fully compliant with the Finnish regulatory environment.

Of key importance has been the provision of a range of features to promote responsible gaming. These include age and online identity verification from the Finnish Population Register and other limits set by the Finnish regulator.

In addition, players can set their own gaming limits and will have access to a unique tool 'Playscan' to assist in analysing and monitoring their personal gaming activity. Any changes in relation to their own historic behaviour, or with reference to a peer group, can be quickly detected. 

Kari Hyttinen, Head of RAY Internet gaming operations, commented: "It has been a close collaboration between Playtech and ourselves as we have worked to develop the very best online gaming environment for Finnish players under what is a new regulatory environment."

"With our very strong focus on responsible gaming, we have been pushing the frontiers of technology and integration through this process. Playtech has delivered innovative solutions to achieve these and we can now offer our players market-leading content in a controlled environment that is fully consistent with our core values and controls."

Mor Weizer, Chief Executive of Playtech said: "Responsible gaming is a key feature of regulated markets and RAY has consistently been at the forefront of best practice and setting the highest standards."

"We have developed innovative solutions to what were complex requirements and are delighted to deliver a complete solution for RAY and industry-leading content for their Finnish players."

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For further information contact:

Playtech Ltd Mor Weizer, Chief Executive Officer Shuki Barak, Chief Financial Officer Ross Hawley, Director of Investor Relations c/o Pelham Bell Pottinger	[phone]
Collins Stewart Piers Coombs / Bruce Garrow	[phone]
Deutsche Bank Mumtaz Naseem / Andrew Smith	[phone]
Pelham Bell Pottinger David Rydell / Olly Scott / Guy Scarborough	[phone]
RAY Kari Hyttinen, Head of RAY Internet gaming operations Tuula Lehto, Media Manager	[phone] [phone]

About Playtech

Playtech develops unified software platforms and content for the remote and land-based gaming industry. Leading gaming applications include casino, poker, bingo, sports betting, live gaming, casual and fixed odds games. Playtech provides licensees with the tools to maximise cross-selling opportunities, player loyalty and yield, all through the powerful management interface; the IMS. The system's fully integrated, cross-platform capability enables players to access online, broadcast, mobile and server-based gaming terminals, through a single account.

New licensees include existing online operators upgrading or diversifying their offering, land based casino groups, government sponsored companies such as lotteries, and new entrants making their online gaming debut, particularly in the newly regulated markets.

Founded in 1999, Playtech is headquartered in the Isle of Man and has over 1,000 employees located in development centres in five countries, the majority of whom are engaged in research and development of current and future gaming technologies.

www.playtech.com

About RAY

RAY, Finland's Slot Machine Association, was established in 1938 to raise funds through gaming operations to support Finnish health and welfare organisations. RAY has an exclusive right in Finland to operate slot machines and casino table games, and to run a casino. Total revenue in 2009 was €651 million of which over 90% came from slot machines.

RAY's existence and administrative model are based on a Government Decree. State representatives form a majority in RAY's Board of Governors, and so the State also exercises direct control over RAY's decision making. For RAY, responsible gaming is a self-evident principle. It operates within the limits set by the State, but in addition its activities are guided by its values: reliability, customer orientation, operational efficiency and respect for the individual.

In distributing funding assistance, RAY seeks to secure the long-term operations of the organisations it supports. In its gaming operations it aims to prevent the economic and social problems that some players can suffer as a result of their gaming.

www.ray.fi/inenglish 

 

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