Playtech helps betPARX relaunch in PA & NJ

RNS Number : 0324F

Playtech PLC

16 March 2022

 

Playtech plc

("Playtech" or the "Company")

Playtech's technology helps betPARX relaunch in Pennsylvania & New Jersey

Playtech, the world's leading gambling technology company, today announces that betPARX, Parx Casino's iGaming and sports betting app, has been relaunched in Pennsylvania and New Jersey, enabled by Playtech's IMS platform and Player Account Management (PAM). This makes betPARX the first operator in both Pennsylvania and New Jersey to launch Playtech's IMS platform.

Parx Casino, the largest casino in Pennsylvania, first announced the partnership between betPARX and Playtech in February 2021. Playtech also partnered with betPARX and Gun Lake Casino in Michigan to launch Play Gun Lake, a new iGaming and sports app.

Mor Weizer, Playtech CEO commented:  "We are thrilled to continue to grow Playtech's strategic partnership with betPARX. Playtech's industry leading technology and expertise provides a high-quality customer experience, and this is exactly what the highly sophisticated consumer market in the U.S. requires. We look forward to further expanding our footprint in the U.S. and working with betPARX to deliver world-class gambling and sports betting entertainment across multiple states and products."

"We are incredibly proud to be launching betPARX® in conjunction with an industry leading technology provider in Playtech." said Matthew Cullen, Senior Vice President of iGaming and Sports for betPARX.  "We've made the sign up and deposit and cash-out processes as simple and smooth as anything in the industry.  Plus, we've created a product that ensures a great experience to any user, casino or sports."

Playtech's IMS platform delivers the industry's most complete online backend solution for all iGaming and sports betting - providing an industry-leading offering across multiple products and multiple states for the largest operators across the globe.

The relaunched betPARX iGaming and sports betting apps in New Jersey and Pennsylvania offer multiple Playtech titles, including games developed by Playtech's Origins and Rarestone Studios.   The app also offers numerous third-party games, including IGT, Konami, and AGS, among others. 

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About Playtech 

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries with over 7,000 employees across 24 countries.

Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.

Playtech also owns Finalto, a technology leader in the CFD and financial trading industry that operates both on a B2B and B2C basis. Finalto has been classified as a discontinued operation since 31 December 2020.

About betPARX®

betPARX® is a wholly owned subsidiary of Greenwood Gaming & Entertainment. betPARX operates best in class iGaming and online/mobile sports betting products in Pennsylvania, New Jersey, Michigan and soon to launch in Ohio and other states. For more information on betPARX®, visit www.betparx.com .

For further information please contact:

Playtech plc Chris McGinnis, Director of Investor Relations & Strategic Analysis James Newman, Director of Corporate Affairs	[phone]
Headland (PR adviser to Playtech) Lucy Legh, Stephen Malthouse, Jack Gault	[phone]
Parx Casino Carrie Nork Minelli [e-mail]	1 [phone]

 

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