Licensing Agreement

RNS Number : 1815O

Playtech Limited

03 March 2009

 



Playtech Ltd

('Playtech' or 'the Company')

Licensing agreement signed with Marvel Entertainment Inc. 

Playtech's branded casino game portfolio to include Marvel film properties such as The Incredible Hulk and the Fantastic Four

Playtech (AIM: PTEC), the international designer, developer and licenser of software to the online and land-based gaming industry, is pleased to announce that it has signed a landmark, exclusive multi-year licensing agreement with Marvel Characters B.V., a wholly owned subsidiary of Marvel Entertainment, Inc., to use Marvel's motion picture brands.

Under the terms of the licensing agreement, Playtech will have the right to use iconic Marvel film brands such as 'The Incredible Hulk', 'Fantastic Four', 'X-Men', 'Iron Man' and 'Blade', amongst others.  The Company will be able to use these brands across all of its gaming products including casino, poker, bingo and on all of its platforms, online, mobile and T.V. platforms, as well as on server-based gaming terminals, via the Playtech subsidiary, Videobet. 

Mor Weizer, Chief Executive Officer of Playtech, commented: 

'This agreement is a major stepping stone for Playtech, as it will greatly extend the commercial appeal and cross-selling opportunities of our products.  Branded slots are a good way of diversifying our product and attracting new players.  Our customers can now enjoy games with Playtech's market leading software featuring up-to-date Marvel film characters, which have a truly mass market appeal. The proven strength of these brands will allow our licensees to gain market share using the strength of our product. We look forward to working with such a globally renowned and respected company as Marvel to provide an exciting gaming experience for our customers and their players.'

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For further information contact:

Mor Weizer, CEO, Playtech Ltd  Shuki Barak, CFO, Playtech Ltd c/o Bell Pottinger Corporate & Financial	Tel: [phone]
Piers Coombs / Bruce Garrow Collins Stewart	Tel: [phone]
Mumtaz Naseem  Deutsche Bank	Tel: [phone]
David Rydell / Olly Scott / Helen Tarbet Bell Pottinger Corporate & Financial	Tel. [phone]

About Playtech

Playtech develops unified software platforms for the online and land based gambling industry, primarily targeting existing online operators wanting to upgrade their system; sportsbooks looking to diversify and land-based operators making their online debut. Playtech gaming applications - online casino, poker, bingo, mobile gaming, live gaming, land-based kiosk networks and fixed-odds games - are fully inter-compatible and can be freely incorporated as stand-alone applications, accessed and funded by players through the same user account and managed by the operator by means of a single powerful management interface. Founded in 1999, Playtech has over 800 personnel distributed globally, around seventy five percent of whom are engaged in research and development of current and future gaming technologies.

Website: www.playtech.com

About Marvel Entertainment 

Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. 

Website: www.marvel.com.

 

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