Betfair casino product launch

RNS Number : 6587R

Playtech Limited

26 August 2010

 



Playtech Limited

"Playtech" or "the Company"

Playtech announces the launch of its flash-based casino product for Betfair

Playtech (AIM: PTEC), the leading international designer, developer and licensor of software to the online and land-based gaming industry, is pleased to announce that its flash based casino product for Betfair will go live at the end of August.

Playtech has provided Betfair's casino in download format since November 2009 and now adds a complementary flash-based offering, making it the sole provider on Betfair's casino tab.  Betfair's players will have access to a wide range of flash-based games including a substantial portfolio of branded content available in both formats, including recent launches such as Rocky and Pink Panther. 

Betfair will now be able to manage its flash players, who make up in excess of 75% of its casino activity, through the same operating platform, creating much greater opportunities for cross selling and enhanced bonusing and VIP management tools, together with a single casino wallet.

Mor Weizer, Chief Executive Officer of Playtech, commented:

"This is a significant expansion of our casino relationship with Betfair as the flash format makes up the substantial portion of their player's activity.  We have very much enjoyed working with the Betfair team over the past year and this move will be a step change in our relationship as we become their exclusive casino tab supplier, and an important new revenue stream for us".

Sam Hobcraft, Head of Gaming Products, at Betfair said:

"We chose Playtech for our casino offering for the quality and range of their games together with the opportunity to add further products over time.  Since launching the download format with Playtech at the end of 2009 we have developed a strong working relationship and look forward to furthering this over the coming years." 

"Combining both flash and download casino formats on Playtech's platform delivers significant benefits to Betfair and our players. We substantially increase the content available across the platform, achieve a single casino player wallet and the potential to enhance player values through an integrated platform and management tools."

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For further information contact:

Playtech Ltd Ross Hawley, Head of Investor Relations, c/o Pelham Bell Pottinger	[phone]
Collins Stewart Piers Coombs / Bruce Garrow	[phone]
Deutsche Bank / Andrew Smith Mumtaz Naseem	[phone]
Pelham Bell Pottinger David Rydell / Olly Scott / Samantha Boston	[phone]

About Playtech

Playtech develops unified software platforms and content for the remote and land-based gaming industry. Leading gaming applications include casino, poker, bingo, sports betting, live gaming, casual and fixed odds games. Playtech provides licensees with the tools to maximise cross-selling opportunities, player loyalty and yield, all through the powerful management interface - the IMS. The system's fully integrated, cross-platform capability enables players to access online, broadcast, mobile and server-based gaming terminals, through a single account.

New licensees include existing online operators upgrading or diversifying their offering, land based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in the newly regulated markets.

Founded in 1999, Playtech is headquartered in the Isle of Man and has over 1,000 employees located in development centres in five countries, the majority of whom are engaged in research and development of current and future gaming technologies.

www.playtech.com 

About Betfair

Betfair is the world's biggest international online sports betting company and pioneered the first

successful betting exchange in 2000. Driven by cutting-edge technology, Betfair enables customers

to choose their own odds and bet even after the event has started. The company now processes

over five and a half million transactions a day from its three million registered customers around the

world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino,

exchange games and poker.

Betfair has twice been named the UK's 'Company of the Year' by the Confederation of British Industry

and has won two prestigious Queen's Awards for Enterprise, being recognised for Innovation in 2003

and most recently for International Trade in 2008.

Betfair currently employs over 2,300 people, principally in London, Malta and Australia. The company

is a licensed betting operator in the UK, and holds further licenses in Tasmania, Austria, Italy and

Malta.

www.betfair.com

 

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