Betclic Everest Group launches with Playtech

RNS Number : 3784Q

Playtech Limited

06 November 2012

 



Playtech Limited

('Playtech' or the 'Company')

Betclic Everest Group launches its Everest and Betclic poker brands with Playtech

Playtech, (LSE: PTEC) the international designer, developer, licensor and provider of software and services for the online, mobile and land-based gaming industry announces the launch of Betclic Everest Group's Betclic and Everest poker products in France and international markets on ipoker.fr and ipoker.com respectively. A solution for Everest casino brands is scheduled to launch in early 2013. As part of the launch all Betclic and Everest poker players in France were migrated to Playtech iPoker.fr network and all other players were migrated to iPoker.com.

Betclic Everest Group, one of the leading sports betting and online gaming groups in Europe, will now offer Everest and Betclic poker players access to Playtech's industry leading poker solutions. The players will also have access to Playtech's poker and casino product enhancements and innovations, improving the functionality and player experience on the existing platform.

Everest and Betclic poker in France continue to share their liquidity pool and at the same time have improved on the current rake structure to further benefit their French poker players. In other European markets, the improved liquidity provided by Playtech's iPoker network will significantly enhance the player experience.

Mor Weizer, Chief Executive of Playtech commented:

"It is a testament to Playtech's market leading position and innovation that a renowned brand such as Betclic Everest Group has joined our iPoker network and liquidity pool. Playtech is committed to regulated markets and the launch demonstrates its unique position and ability to establish itself as the leading supplier in all regulated markets."

"France remains an important market for Playtech and the combination of Betclic Everest's leading position and our advanced technology together with significantly enlarged liquidity pools will lead to material benefits for Playtech and Betclic Everest. Outside of France, the launch of Betclic and Everest poker on ipoker.com further strengthens the network's liquidity and cements its position as the natural choice for leading poker brands."

"We anticipate that the enlarged liquidity pools on iPoker.fr and iPoker.com will attract further brands to the growing stable of well-established operators and contribute to our future success."

Ignacio Martos, CEO of Betclic Everest Group, added:

"We are pleased to offer the best of breed technology to our poker players. Larger liquidity and state of the art features will give our players a superior experience, in line with our strategy of offering nothing but the best to our community of players. Playtech offers a market leading range of products including a world class Casino, which Everest will be taking full advantage of in 2013. Betclic will maintain its program of investment in technology and innovation, focusing on major regulated markets to sustain profitable business growth.

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Further information

Playtech Ltd Mor Weizer, Chief Executive Officer David Mathewson, Chief Financial Officer Ron Hoffman, VP of Finance c/o Pelham Bell Pottinger	[phone]
Pelham Bell Pottinger David Rydell / Olly Scott / Guy Scarborough	[phone]

About Playtech

Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.

Leading gaming applications include casino, poker, bingo, sports betting, live gaming, casual and fixed odds games. Playtech provides licensees with the tools to maximise cross-selling opportunities, player loyalty and yield, all through the powerful management interface - the IMS. The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.

New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.

Founded in 1999, Playtech has some 1200 employees located in development centres in five countries, the majority of whom are engaged in research and development of current and future gaming technologies, together with 1,100 employees providing ancillary services

www.playtech.com 

About Betclic Everest Group

Betclic Everest Group is one of the leading European online gaming companies. It has a unique portfolio of four international brands, Everest, Betclic, Bet-at-Home and Expekt. The group, which is owned in equal shares by Lov Group and Société des Bains de Mer, offers a wide range of online games, sporting bets, horse racing bets, poker, casino and bingo. Betclic is present in all major European markets and has a leading position in Continental Europe. In France, Betclic.fr and Everestpoker.fr, websites approved by the ARJEL, have both made a name for themselves in their respective markets: Betclic.fr is now the leading online sporting betting company and Everestpoker.fr is among the Top 3 poker room sites.

 

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