Director Shareholding

Personal Group Holdings PLC
04 January 2005

4 January 2005



                          Personal Group Holdings Plc



                          DIRECTORS PURCHASE OF SHARES



Personal Group Holdings Plc ('the Company') operates an Inland Revenue approved
All Employee Share Ownership Plan ('AESOP') which allows employees and directors
the opportunity to purchase shares in the Company currently held by Personal
Group Trustees Limited.



The sixth allocation period ended on 31 December 2004 and the following
directors have been allocated shares as follows:


Director                    Price        Shares                      Total number of shares held at 31
                                                                     December 2004
                                         Allocated

Dr J P Barber               186.5p       434                         298,119

Mr S M Donald               186.5p       434                         28,915

Mr R Pease                  186.5p       434                         76,025

Mr K Rooney                 186.5p       434                         82,283

Mr R Green                  186.5p       426                         20,316

Mr C Curling                186.5p       412                         10,109





Under the Rules of the AESOP, the share price at which the shares are allocated
is the lower of the mid-market value at the start and end of the relevant
accumulation period.






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