Director Shareholding

Personal Group Holdings PLC
05 July 2004

5 July 2004



                          PERSONAL GROUP HOLDINGS PLC

                          DIRECTORS PURCHASE OF SHARES





Personal Group Holdings Plc ('the Company') operates an Inland Revenue approved
All Employee Share Ownership Plan ('AESOP') which allows employees and directors
the opportunity to purchase shares in the Company currently held by Personal
Group Trustees Limited.



The fifth allocation period ended on 30 June 2004 and the following directors
have been allocated shares as follows:



Director                  Price           Shares         Total number of shares
                                        Allocated         held at 30 June 2004


Dr J P Barber            169.0p             563              297,685

Mr S M Donald            169.0p             563               28,481

Mr R Pease               169.0p             563               75,591

Mr K Rooney              169.0p             563               81,849

Mr R Green               169.0p             527               19,890

Mr C Curling             169.0p             465                9,697




Under the Rules of the AESOP, the share price at which the shares are allocated
is the lower of the mid-market value at the start and end of the relevant
accumulation period.






                      This information is provided by RNS
            The company news service from the London Stock Exchange