Director Shareholding

Personal Group Holdings PLC
20 April 2004


                          PERSONAL GROUP HOLDINGS PLC

                          DIRECTORS PURCHASE OF SHARES


Personal Group Holdings Plc ('the Company') operates an Inland Revenue approved
Company Share Option Plan ('CSOP') which allows certain directors the
opportunity to purchase shares in the Company currently held by Personal Group
Trustees Limited.

On 19 April 2001 options under the Company's selective CSOP were awarded to

J P Barber, R P Pease and K W Rooney in respect of 36,144 shares each at an
exercise price of 83p per share.  These options became exercisable on or after
19 April 2004.

The directors have today notified the Company of the following transactions:

                    No. of shares        Exercise      Total number of shares 
                    purchased            price         held at 20 April 2004

Dr J P Barber       36,144               83p           297,122
Mr R Pease          15,000               83p            90,028
Mr K Rooney         36,144               83p            81,286





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