Holding(s) in Company

Pearson PLC 31 January 2008 TR-1(i): notification of major interests in shares 1. Identity of the issuer or the underlying issuer Pearson plc of existing shares to which voting rights are -------------------- attached(1): ------------------------------- 2. Reason for the notification (please tick the appropriate box or boxes) -------------------------------------------- ------- An acquisition or disposal of voting rights X -------------------------------------------- ------- An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are ------- attached -------------------------------------------- An event changing the breakdown of voting rights -------------------------------------------- ------- Other (please specify): REDUCTION IN HOLDING FOLLOWING A DISINVESTMENT X -------------------------------------------- ------- 3. Full name of person(s) subject to the Aviva plc & its subsidiaries notification obligation(1): -------------------- ------------------------------- 4. Full name of shareholder(s) (if different from 3.)(1): Registered Holder: BNY Norwich Union Nominees Limited 6,697,515* BT Globenet Nominees Limited 9,588* Chase GA Group Nominees Limited 16,443,317* Chase Nominees Limited 1,497,986* CUIM Nominee Limited 4, 916,167* Triodos SICAV I Values Equity Fund 6,000* Vidacos Nominees Limited 178,578* * denotes direct interest R C Greig Nominees Limited 1,450 BONY Londres IIS 189,893 Chase Nominees Limited 2,907,267 CUIM Nominee Limited 936,309 Delta Lloyd Institutionale Sustainable Futures Fund 70,234 Triodos Meerwaarde Aandelen Fonds 70,000 Triodos Meerwaarde Mixfonds 12,000 Vidacos Nominees Limited 6,189,698 -------------------- 5. Date of the transaction (and date on which the 29 January 2008 threshold is crossed or reached if different)(1): -------------------- ------------------------------- 6. Date on which issuer notified: 30 January 2008 ------------------------------- -------------------- 7. Threshold(s) that is/are crossed or reached: 5% to 4% change at Combined ------------------------------- Interest Level -------------------- 8. Notified details: ------------------------------- -------------------- A: Voting rights attached to shares Class/type Situation previous to the Resulting situation after the triggering of shares Triggering transaction (1) transaction(1) if possible using the Number of Number of Number of Number of voting rights ix ISIN CODE Shares Voting Rights shares viii Direct Direct x Indirect xi Ordinary Shares GB0006776081 40,435,593 40,435,593 29,749,151 29,749,151 10,376,851 % of voting rights Direct Indirect 3.68 1.28 B: Financial Instruments Resulting situation after the triggering transaction xii Type of Expiration Exercise/ Number of voting rights that may % of financial date xiii Conversion be acquired if the instrument is voting instrument Period/ Date exercised/ converted. rights xiv N/A Total (A+B) Number of voting rights % of voting rights 40,126,002 4.96% 9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable xv: See Section 4 Proxy Voting: 10. Name of the proxy holder: See Section 4 11. Number of voting rights proxy holder will cease to hold: 12. Date on which proxy holder will cease to hold voting rights: 13. Additional Figures are based on a total number of voting rights of information: 808,028,141. 14. Contact name: Neil Whittaker 15. Contact telephone number: 01603 684420 -------------------------- This information is provided by RNS The company news service from the London Stock Exchange

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Pearson (PSON)
UK 100

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