Directors' Dealings

Pearson PLC
12 November 1999


LETTER TO COMPANY ANNOUNCEMENTS OFFICE

In accordance with the requirements of section 329(1) of the Companies Act 1985,
we hereby notify you that, after the Dividend Reinvestment issue in respect of
the interim dividend for the year ending 31 December 1999 which was paid out
today, 12 November 1999, the following executive directors of the company are
interested, under the company's Incentive Share Plan, in additional ordinary
shares of 25p each in the company as detailed below:

Name of Director                       Maximum Number of Additional
                                       Shares subject to Conditional
                                       Award under the Plan

Lord Stevenson                         408 shares
M M Scardino                           421 shares
D C M Bell                             161 shares

The value of these shares was 1345.5p per share in accordance with the terms of
the Dividend Reinvestment Plan and the market value of the shares on 29 October
1999.

No consideration was paid for the awards in respect of the additional shares
referred to above.  The shares covered by the conditional award will vest in the
directors if and to the extent certain performance criteria have been met at the
end of the incentive period and/or at the discretion of the Pearson Employee
Shares Trustees Limited, the Trustee of the Scheme.

LETTER FROM PEARSON PLC


The Pearson Employee Share Trustees Limited has received an additional 1,892
ordinary shares of 25p each in the company as a result of a Dividend
Reinvestment plan effective today, 12 November 1999.  These shares will be held
under the Pearson Employee Share Trust and will be available to satisfy
conditional awards of shares to various Pearson executive directors and certain
executives under the company's Incentive Share Plan.  The release of the shares
to the executive directors is dependent on certain performance targets being
met.

The value of these shares was 1345.5p per share in accordance with the terms of
the Dividend Reinvestment Plan and the market value of the shares on 29 October
1999.

As the Trust is a discretionary trust under which all employees (including
executive directors) of Pearson are potential beneficiaries, each executive
director is treated for Companies Act purposes as interested in the shares
referred to above.

LETTER FROM PEARSON PLC


                            DEALINGS BY DIRECTORS


1)  NAME OF COMPANY

    PEARSON PLC

2)  NAME OF DIRECTOR

    MARJORIE M. SCARDINO

3)  Please state whether notification indicates that it is in respect of
    holding of the Director named in 2 above or holding of that person's
    spouse or children under the age of 18 or in respect of a non-beneficial
    interest

    IN RESPECT OF THE DIRECTOR'S HOLDING

4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    NOT NOTIFIED

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

    NOT APPLICABLE
    
6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

    REINVESTMENT OF DIVIDENDS UNDER THE COMPANY'S DIVIDEND REINVESTMENT PLAN


7)  Number of shares/amount of
    stock acquired

    178

8)  % of issued Class

    0.00001%

9)  Number of shares/amount
    of stock disposed

    -

10) N/A% of issued Class

    -

11) Class of security

    ORDINARY SHARES OF 25p EACH

12) Price per share

    1345.5p

13) Date of transaction

    12 NOVEMBER 1999

14) Date company informed

    12 NOVEMBER 1999

15) Total holding following this notification

    28,334

16) Total percentage holding of issued class following this notification

    0.0046%

     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant

     

18) Period during which or date on which exercisable



19) Total amount paid (if any) for grant of the option



20) Description of shares or debentures involved: class, number.



21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise



22) Total number of shares or debentures over which options held
    following this notification



23) Any additional information

    COMPANY OPERATES AN EVERGREEN MANDATE UNDER ITS DRIP PLAN

24) Name of contact and telephone number for queries

    J.E. GOMM  AND J.M. CASSON    
    TEL:  [phone]

25) Name and signature of authorised company official responsible for
    making this notification

    Date of Notification.......12 NOVEMBER 1999......................


                           DEALINGS BY DIRECTORS


1)  NAME OF COMPANY

    PEARSON PLC

2)  NAME OF DIRECTOR

    H.D. STEVENSON

3)  Please state whether notification indicates that it is in respect of
    holding of the Director named in 2 above or holding of that person's
    spouse or children under the age of 18 or in respect of a non-beneficial
    interest

    IN RESPECT OF THE DIRECTOR'S HOLDING

4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    NOT NOTIFIED

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

    NOT APPLICABLE
    
6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

    REINVESTMENT OF DIVIDENDS IN THE COMPANY'S DIVIDEND REINVESTMENT PLAN


7)  Number of shares/amount of
    stock acquired

    392

8)  % of issued Class

    0.00001%

9)  Number of shares/amount
    of stock disposed

    -

10) N/A% of issued Class

    -

11) Class of security

    ORDINARY SHARES OF 25p EACH

12) Price per share

    1345.5p

13) Date of transaction

    12 NOVEMBER 1999

14) Date company informed

    12 NOVEMBER 1999

15) Total holding following this notification

    70,491

16) Total percentage holding of issued class following this notification

    0.0115%

     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant

     

18) Period during which or date on which exercisable



19) Total amount paid (if any) for grant of the option



20) Description of shares or debentures involved: class, number.



21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise



22) Total number of shares or debentures over which options held
    following this notification



23) Any additional information

    COMPANY OPERATES AN EVERGREEN MANDATE UNDER ITS DRIP PLAN

24) Name of contact and telephone number for queries

    J.E. GOMM  AND J.M. CASSON    
    TEL:  [phone]

25) Name and signature of authorised company official responsible for
    making this notification

    Date of Notification.......12 NOVEMBER 1999......................

 
                           DEALINGS BY DIRECTORS


1)  NAME OF COMPANY

    PEARSON PLC

2)  NAME OF DIRECTOR

    DAVID C.M. BELL

3)  Please state whether notification indicates that it is in respect of
    holding of the Director named in 2 above or holding of that person's
    spouse or children under the age of 18 or in respect of a non-beneficial
    interest

    IN RESPECT OF THE DIRECTOR'S HOLDING

4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    NOT NOTIFIED

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

    NOT APPLICABLE
    
6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

    REINVESTMENT OF DIVIDENDS UNDER THE COMPANY'S DIVIDEND REINVESTMENT PLAN


7)  Number of shares/amount of
    stock acquired

    34

8)  % of issued Class

    0.00001%

9)  Number of shares/amount
    of stock disposed

    -

10) N/A% of issued Class

    -

11) Class of security

    ORDINARY SHARES OF 25p EACH

12) Price per share

    1345.5p

13) Date of transaction

    12 NOVEMBER 1999

14) Date company informed

    12 NOVEMBER 1999

15) Total holding following this notification

    17,861

16) Total percentage holding of issued class following this notification

    0.0029%

     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant

     

18) Period during which or date on which exercisable



19) Total amount paid (if any) for grant of the option



20) Description of shares or debentures involved: class, number.



21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise



22) Total number of shares or debentures over which options held
    following this notification



23) Any additional information

    PEARSON OPERATES AN EVERGREEN MANDATE UNDER ITS DRIP PLAN

24) Name of contact and telephone number for queries

    J.E. GOMM  AND J.M. CASSON    
    TEL:  [phone]

25) Name and signature of authorised company official responsible for
    making this notification

    Date of Notification.......12 NOVEMBER 1999......................