Directors' Dealings

PEARSON PLC


                            DEALINGS BY DIRECTORS

1)   NAME OF COMPANY

PEARSON PLC

2)   NAME OF DIRECTOR

GREG DYKE

3)   Please state whether notification indicates that it is in
     respect of holding of the Director named in 2 above
     or holding of that person's spouse or children under
     the age of 18 or in respect of a non-beneficial interest

IN RESPECT OF DIRECTOR'S HOLDING

4)   Name of the registered holder(s) and, if more than
     one holder, the number of shares held by each of 
     them. (If notified)

AS ABOVE

5)   Please state whether notification relates to a
     person(s) connected with the Director named in 2
     above and identify the connected person(s)

N/A

6)   Please state the nature of the transaction. For
     PEP transactions please indicate whether
     general/single co PEP and if discretionary/non
     discretionary

EXERCISE & SALE OF OPTIONS

7)   Number of shares/amount of
     stock acquired

106,900

8)   (0.0175 %)
    of issued Class

9)   Number of shares/amount
     of stock disposed

106,900

10)  (0.0175 %)
    of issued Class

11)  Class of security

ORDINARY SHARES OF 25P EACH

12)  Price per share

1340P

13)  Date of transaction

18.08.99

14)  Date company informed

18.08.99

15)  Total holding following this notification

20,346 ORDINARY SHARES

16)  Total percentage holding of issued class following 
     this notification      

0.0033%

      IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE COMPLETE 
                              THE FOLLOWING BOXES

17)  Date of grant

N/A

18)  Period during which or date on which exercisable

N/A

19)  Total amount paid (if any) for grant of the option

N/A

20)  Description of shares or debentures involved:
     class, number.

N/A

21)  Exercise price (if fixed at time of grant) or indication
     that price is to be fixed at time of exercise

N/A

22)  Total number of shares or debentures over which
     options held following this notification

N/A

23)  Any additional information

EXERCISE & SALE OF ALL VESTED STOCK OPTIONS

24)  Name of contact and telephone number for queries

JULIA CASSON  0171 411 2250
WARREN NASH   0171 411 2231

25)  Name and signature of authorised company official
     responsible for making this notification

     Date of Notification.......18 AUGUST 1999.......