Director/PDMR Shareholding

Pearson PLC
16 October 2006


16 October 2006


Pearson plc - Notification of Directors' Interests


Pearson plc ("Pearson") today announces the following changes in directors'
interests in Pearson ordinary shares of 25p each ("shares").

On 13 October 2006, Pearson made a grant of restricted shares to executive
directors under its existing Long-Term Incentive Plan. This represents the
company's annual grant of long-term incentives to executive directors for 2006.

The earliest normal vesting date on which shares may be released is 13 October
2009. Subject to meeting certain performance conditions in full, and the
retention of shares that vest on 13 October 2009 for a further two years, the
maximum number of shares that the following executive directors may receive is :
Marjorie Scardino (450,000); David Bell (125,000); Rona Fairhead (140,000);
Robin Freestone (125,000); and John Makinson (140,000).

The terms of the awards were set out in the chairman's letter dated 21 March
2006 and approved by shareholders at the Annual General Meeting on 21 April
2006.

One third of the award will be based on Pearson's total shareholder return
performance relative to the constituents of the FTSE World Media Index over the
three-year period 2006 to 2009. Another third of the award will be based on
Pearson's return on invested capital in 2008. The final third of the award will
be based on Pearson's growth in earnings per share over the period 2005 to 2008.
The conditions and vesting arrangements will be set out in more detail in the
report on directors' remuneration for 2006.



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