TV Globo extends agreement

Orad Hi-Tec Systems 27 June 2005 Orad Hi-Tec Systems Limited ('Orad') TV Globo extends virtual advertisement agreement with Orad Kfar Saba, Israel -June 27th, 2005 - Orad Hi-Tec Systems Limited (Symbol: OHT), world leader in virtual sets, on-air graphics and sports production tools announces today the extension of its 3 year virtual advertisement contract Brazilian leading broadcaster TV Globo. Orad is pleased to announce the extension of its revenue sharing agreement with TV Globo, a leading Brazilian broadcaster and one of the world's largest broadcasters, to provide its virtual advertisement system. As part of the agreement, Orad will upgrade TV Globo's 3 Imagine virtual advertisement systems to encompass the latest version recently released by Orad. Imagine is Orad's revolutionary system which allows broadcasters to insert virtual advertisements onto the field of live sports events. The advertisements remain in a fixed position on the viewer's screen regardless of the camera motion and this creates the illusion that the advertisement is an integral part of the playing field. The upgrade of Imagine will provide TV Globo with an enhanced capability to allow richer and more sophisticated advertisements to be screened, thereby creating the opportunity to increase revenues. Over the past few years, Orad's Imagine virtual advertisement system has been extensively used by TV Globo. In particular, Imagine has been used for various sports events such as soccer games as well as outdoor events such as the Brazilian carnival. Avi Sharir, President and CEO of Orad said: 'Above all I see this agreement as a vote of confidence in Imagine. TV Globo has assisted us to introduce the concept of virtual advertising and I'm pleased that TV Globo decided to continue building our relationship. We are excited by the prospects for Imagine and see a growing demand for virtual advertising, and I am confident that more and more broadcasters will seek to follow TV Globo'. About ORAD Founded in 1993, Orad is a world leader in TV production technology and rapidly increasing its position in the Virtual Reality industry. Orad's lines of products include virtual sets, on-air graphics systems, virtual advertising, sports production solutions and hardware for the Virtual Reality industry. Orad has received extensive worldwide recognition for its systems at a wide-range of events including the 1999/2000 Emmy Award for the 'Implementation of Real Time Virtual Imaging for Live Events on Television'. Orad is a publicly traded company in the Prime Standard on Frankfurt's Wertpapierborse Prime Standard and Alternative Investment Market of the London Stock Exchange (symbol: OHT). www.orad.tv For further information contact: ORAD Hi-Tec Systems Ltd Avi Sharir, Israel 972 9 7676 862 Shore Capital Graham Shore, London, UK 44 20 7408 4090 Haubrok Investor Relations Michael Kempkes, Frankfurt, Germany 49 211 30126102 This information is provided by RNS The company news service from the London Stock Exchange
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