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Orad Hi-Tec Systems 10 March 2008 Orad Hi-Tec Systems Limited 10 March 2008 Orad Hi-Tec Systems Limited ('Orad') Kfar-Saba, Israel, March 10, 2008 Orad wins the Olympic games graphics contract from Central China Television ('CCTV') to cover the Beijing Olympic games using Orad's unique three dimensional graphics solution with a contract value of US$1.4 million Orad Hi-Tec Systems Limited (Symbol: OHT) announces that CCTV, China's largest TV network and largest TV network in the world in terms of viewer numbers, will be using Orad's graphics solutions in its coverage of the 2008 Beijing Olympic games. It is estimated that all of China's 340 million households will be watching Orad's graphics on air. The deal is valued at US$1.4 million. Following an evaluation of the leading solutions available on the market, CCTV chose Orad's three dimentional on-air graphics and virtual set systems because of their reliability, cost effectiveness, unique capability to meet all possible sports application requirements and superior graphic capabilities. Orad's systems will be located in CCTV's main production centre as well as in the Olympics IBC center. Orad's Maestro system will be integrated into the Sobey newsroom system and will provide CCTV with fast news graphics and highlights from the Olympic games. Orad's 3DPlay will be used for real time Olympics on-air applications with a dedicated Olympics controller that will enable CCTV to air compelling on-air graphics, innovative comparisons, charts and many other graphic elements. Orad's Proset virtual studios will be used for the presentation of the Olympics as well as a variety of programmes during Oympic coverage. All of Orad's systems will be centred around Orad's new Graphic Asset Management system (GAM) which will allow all of CCTV's studios and users to share material across the network for fast turn around of graphics on air. Avi Sharir, CEO and President of Orad: 'This sale to CCTV - one of the world's leading broadcasters - for the most important sporting event of the year, is an affirmation of our superior technology and solution in the market of real time three dimentional on-air sports graphics and virtual studio applications .' About Orad Founded in 1993, Orad is a world leader in TV production technology and is rapidly increasing its position in the real time three dimensional graphics markets. Orad's product line includes virtual studios, on-air graphics systems, channel branding, virtual advertising, sports production solutions and hardware for the Virtual Reality industry. Orad is a publicly traded company in the Prime Standard on Frankfurt's Wertpapierborse Prime Standard and AIM Market of the London Stock Exchange (symbol: OHT). www.orad.tv For further information contact: ORAD Hi-Tec Systems Ltd +972 9 7676 862 Ehud Ben-Yair ehudb@orad.tv C.F.O Shore Capital Graham Shore, London, UK +44 20 7408 4090 Edicto Investor Relations Dr. Sonke Knop, Frankfurt Germany +49 608494859-1 This information is provided by RNS The company news service from the London Stock Exchange
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