Re Contract

Orad Hi-Tec Systems
05 May 2004

                          ORAD Hi-Tech Systems Limited



                      QVC Purchases Orad's Virtual Studio



New York, May 5 2004, Orad Hi-Tec Systems (Symbol: OHT) a world leader in
virtual studios, on-air graphics and sports broadcasting production tools,
announced today that QVC, the leading home shopping retailer, has purchased
Orad's virtual studio system with its Xync infrared tracking system.



By choosing a virtual studio from Orad, QVC resolved two important issues:
first, the need to rapidly change sets for multiple shows, and second, the need
to provide different appearances of sets for its various products and shows. In
addition to ease of operation, the system features Orad's patented Xync infrared
tracking system, which provides QVC with 360degrees shooting angles and total
freedom in camera movement.



 'We are excited about QVC's decision to select Orad's CyberSet system.  A
virtual studio provides solutions to many of QVC's unique production
requirements.  QVC is one of the most advanced and innovative broadcasters in
the country, and we look forward to developing new and original on-air
applications with QVC,' said Mr. Kobi Shina, Director of Sales, Orad Inc.



'We look forward to the opportunity to incorporate Orad's cutting edge
technology into our program line-up,' said Mr. Tim Megaw, QVC's senior vice
president of Broadcasting and TV Sales.



QVC's purchase of Orad's CyberSet virtual studio with Xync infrared tracking
system will enhance productions emanating from its West Chester, PA studios.  As
the leading home shopping retailer, QVC reaches 96% of cable households and 21
million satellite homes in the United States.



5 May 2004





For further information contact:


ORAD Inc                                                          1-212-931-6723

Kobi Shina, New York, USA
ORAD Hi-Tec Systems Ltd

Avi Sharir, Israel                                                972 9 7676 862


Shore Capital

Jonathan Nelson, London, UK                                      44 20 7408 4090


Haubrok Investor Relations

Michael Kempkes, Frankfurt, Germany                              49 211 30126102









About QVC



QVC, Inc., a $5 billion company, is an e-commerce leader, marketing a wide
variety of brand name products in such categories as home furnishing, licensed
products, fashion, beauty, electronics and fine jewelry. QVC reaches over 85
million homes in the United States. Other divisions/subsidiaries include
QVC.com, Q Direct, Q Records and Video, QVC @, QVC Local, QVC ProductWorks. The
QVC Studio Tour is located at the company's world headquarters in West Chester,
PA.





About ORAD



Founded in 1993, Orad is a world leader in TV production technology and rapidly
increasing its position in the Vissim industry. Orad's lines of products include
virtual sets, on-air graphics systems, virtual advertising, sports production
solutions and hardware for the Vissim industry. Orad has received extensive
worldwide recognition for its systems at a wide-range of events including the
1999/2000 Emmy Award for the 'Implementation of Real Time Virtual Imaging for
Live Events on Television'. Orad is a publicly traded company on Frankfurt's
Neuer Markt and Alternative Investment Market of the London Stock Exchange
(symbol: OHT).



www.orad.tv


                      This information is provided by RNS
            The company news service from the London Stock Exchange