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Orad Hi-Tec Systems 12 February 2004 12 February 2004 ORAD Hi-Tech Systems Limited ORAD Graphic Enhancements Technologies partners with NBC Olympics for 2004 Athens Olympic games New York, USA, February 12, 2004 - ORAD Hi-Tec Systems (symbol: OHT), a world leader in virtual sets, on-air graphics, and sports production tools, announces an agreement with NBC Olympics for the implementation of Virtual Graphic Enhancement tools for swimming and track & field events at the 2004 Olympic Games, in Athens, Greece. For the second consecutive Summer Games, NBC Olympics and Orad will be working together. During the 2000 Olympic Games in Australia, Orad provided NBC Olympics with graphic effects for the swimming contests. For the 2004 Olympic Games, NBC and Orad have decided to expand the use of the technology to more events in addition to swimming. In Athens, NBC Olympics will be using Orad's CyberSport technologies through various applications in order to enhance the viewer's experience and understanding of the summer games. CyberSport virtual technology allows for the real-time insertion and integration of graphics into the field of play, enabling the viewers to identify athletes' names and nationalities. The system has also been designed to highlight and 'paint' previous world records and up-to-the-moment milestones in order to provide the viewers' with comparative and analytical tools in real-time. The system will once again be deployed during swimming contests to insert national flags for each contender, as well as the current world record line. It will also be used intensively in track & field events, including the long jump competition, where it will 'paint' the ground using virtual graphics to differentiate the competitor's jumps. During the discus throw, the system will create a 'line-to-beat' for every new throw, and for the javelin throw it will highlight and note the landing point, making it clearer for viewers to follow the progress in distance reached. Orad is also in negotiations with other broadcasters worldwide for the 2004 Athens Olympic games. About ORAD Founded in 1993, ORAD is a world leader in TV production technology and rapidly increasing it's position in the Vissim industry. ORAD's line of products include virtual sets, on-air graphics systems, virtual advertising, sports production solutions and hardware for the Vissim industry. ORAD has received extensive worldwide recognition for its systems at a wide-range of events including the 1999/2000 Emmy Award for the 'Implementation of Real Time Virtual Imaging for Live Events on Television'. ORAD is a publicly traded company on Frankfurt's Neuer Markt and Alternative Investment Market of the London Stock Exchange (symbol:OHT) For further information contact: Orad Hi-Tec Systems Ltd Avi Sharir, Israel 972 9 7676 862 Shore Capital Jonathan Nelson, London, UK 44 20 7408 4090 Haubrok Investor Relations Michael Kempkes, Frankfurt, Germany 49 211 30126102 This information is provided by RNS The company news service from the London Stock Exchange
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