Re Admission to AIM

Orad Hi-Tec Systems 16 July 2003 The 'Re Admission to AIM' announcement for Orad Hi-Tec Systems released today at 8am under RNS No 5969N has been re-released to facilitate onward transmission by third party vendors. The announcement is unchanged and is reproduced in full below. EMBARGOED FOR RELEASE : 8.00am, 16 July 2003 ORAD HI-TEC SYSTEMS LTD. ('ORAD') First Day of Dealings on the Alternative Investment Market ('AIM') Orad Hi-Tec Systems Ltd. ('Orad' or the 'Company', Ticker on the London Stock Exchange and Deutsche Boerse Prime Standard: OHT), a leading developer, marketer and distributor of live TV production technology, announces today commencement of trading of its Ordinary Shares on AIM. Orad currently has a market capitalisation of about €13 million. Orad is the first company to list on AIM using the new streamlined rules of the London Stock Exchange ('LSE') for companies also traded on other markets. Orad has been traded on the Deutsche Boerse since 1999. Shore Capital is nominated advisor and broker. Highlights: • The Company was established in Israel in 1992 and commenced operations in 1993 • Trading on AIM expected to provide greater liquidity and marketability of Orad shares • Listing on Deutsche Boerse Prime Standard will remain unchanged • Recently announced significant new deals with six high profile customers, including British Aerospace in the UK, in the lucrative Visual Simulations Market • Winner of the 2000 Emmy Award for outstanding achievement in real time imaging for live event television • US$3.6 million contract with Hong Kong Jockey Club, the world's largest racing jurisdiction, for Orad's new HorseTrack System • Results for first quarter 2003, announced on 28 May 2003, show turnover of $4.2 million and a 56% reduction in net loss of $982,000 compared to Q1 2002 • Cash balances of $9.2 million as at 31 March 2003 - no fundraising required on admission Avi Sharir, Chief Executive of Orad, commented: 'We are delighted to have made our debut today on AIM as the first company to list under the new streamlined rules of the LSE. Our presence in the UK market, both in terms of our business and our listing, is a significant development for the Company's ambition of further consolidating its leading position in its chosen markets.' For further information contact: Orad Hi-Tec Systems Avi Sharir 00 972 54 525 256 Shore Capital Graham Shore 020 7408 4090 Jonathan Nelson Buchanan Communications Bobby Morse 020 7466 5000 Catherine Miles Background information: About Orad The Company was established in Israel in 1992 and commenced operations in 1993. Orad was admitted to the Neuer Markt of the Deutsche Boerse in November 1999. The Company takes advantage of real-time video processing and pattern recognition algorithms, powerful hardware engines, sophisticated sensor technologies and innovative application generators to deliver unique tools that make TV, sports and advertising more effective and compelling. The Company also develops and markets high-end 3D graphical computer platforms for the visual simulation and virtual reality markets. Orad won the 2000 Emmy award for 'outstanding achievement in real time virtual imaging for live event television'. The Company currently offers four categories of products: • TV studio production systems: including virtual sets (Cyberset), which allow the real-time, seamless integration of computer generated studio environments with physical objects, and on-air graphics systems, which enable the insertion of 2D or 3D graphics and animations into live broadcasts; • sports production products: including products for the insertion of real-time, computer-generated enhancement graphics, animation, video and text, and the insertion of virtual advertising signage in sports broadcasts (IMadGINE and CyberSport), as well as products for the provision of enhanced analysis and commentary for sports events through sophisticated replay and slow-motion applications (CyberPlay, Virtual Replay and Forum); • horserace tracking: HorseTrack, the world's first real-time statistical horse tracking and identification system for statistical database generation and race broadcast via TV, the internet and onto cellular phones; and • visual simulation solutions: Orad's visual simulation offering is based on its novel 3D graphic platform, the DVG, and its system and application software. The DVG is composed of multiple last generation COTS (Commodity Off the Shelf) graphical cards tied together to produce a single output channel. Orad provides its systems to an international client base spanning a wide range of sectors, which include: Broadcasters BSkyB and BBC (U.K.), RAI (Italy), Discovery and ABC (U.S.), CBC (Canada), Seven Network (Australia), Zee TV and Doordashan (India), Rede TV and TV Globo (Brazil), CCTV (China), TF-1 and FR-2 (France), WDR and RTL (Germany). Horseracing Hong Kong Jockey Club Visual Simulation British Aerospace (UK), Northrop Grumman and Naval Research Laboratories (US). Orad's headquarters are located in Kfar Saba, Israel, and it maintains subsidiaries in the US, Germany, UK, Spain, France, Hong Kong and Japan. There is also a subsidiary in Poland which carries out research and development activities. Business development and strategy for growth The Company's strategy is to maintain and build on its leading position as a provider of solutions that transform the way audiences view and interact with their TV screens. The Company intends to achieve this through: • enhanced technological leadership; • an expanded product offering, market presence and distribution network; and • a focus on major international events. Enhanced technological leadership The Company is committed to continuing to develop its key technologies in-house. The Company intends to invest further in research and development in order to maintain and enhance its technological leadership, increase the functionality of its products and proliferate the use of its technologies within the industry. Expanded product offering, market presence and distribution The Company intends to broaden its product offerings in order to provide a total production solution for its customers. Furthermore, since many of the Company's customers may have a need for more than one of the Company's products, the Company expects to increasingly market its products on a packaged basis. The Company seeks recurring revenue streams from some of its products, such as IMadGINE, either through multi-year licences, revenue sharing of the additional advertising revenues generated by the use of IMadGINE, or a combination thereof. In addition, the directors of Orad plan to increase revenues derived from the provision of services such as product maintenance and support. The Company has recently developed new sales channels and a direct sales force to take advantage of opportunities which have availed themselves to Orad in light of its visual simulation solutions and horse tracking applications. A focus on major international events. The Company leverages major international events such as the Football World Cup and local/national elections to increase revenues generated by the use of its products. Financial information and current trading The table below is a summary of the financial record of the Company for the two years ended 31 December 2002 and for the quarter ended 31 March 2003. The first quarter results were announced on 28 May 2003. A copy of the report and accounts of the Company for the year ended 31 December 2002 is available at www.orad.tv. The Company expects to announce its results for the second quarter, the three months ending 30 June 2003, by the end of August 2003. Three months ended Year ended 31 December 31 March US$'000 2001 2002 2003 (audited) (audited) (unaudited) Turnover 16,175 14,506 4,203 Gross profit 8,492 8,415 2,670 Operating loss (20,909) (9,724) (1,059) Net loss (21,812) (8,742) (982) In the first quarter of the current financial year the Company secured orders for its CyberGraphic product from high profile customers such as WDR of Cologne, Sky News, TV Globo of Brazil, M6 of France and KBS of Korea. On 18 March 2003 Orad announced a contract with Television Broadcasts Limited, the world's largest producer of Chinese language programming, to provide Orad's Cyberset virtual studio systems and CyberGraphics systems. Trading since 31 March 2003 has been in line with management's expectations. The Company announced on 6 May 2003 a new contract to provide its CyberGraphics and CyberSet Virtual Studio systems to Doordashan, the world's largest terrestrial network and India's national public service broadcaster. Revenues for this contract have been recognised in the first quarter of the current financial year. In addition, on 2 July 2003 Orad announced that it had signed a number of significant deals with high profile customers for the use of the Company's novel graphics computer, the DVG, in visual simulations and virtual reality applications. Orad's first sales of the DVG for visual simulation were to British Aerospace and Heinz Nixdorf. The six new deals are a second order from British Aerospace in the UK and first orders from Northrop Grumann, Naval Research Lab, Old Dominion University of the US, Clarte of France and Wycone of China. The Company continues to negotiate further contracts and anticipates signing new customers for its products, as well as developing further its existing relationships. Accordingly, subject to market conditions, the Directors view the remainder of the current financial year with confidence. The directors of Orad have no reason to believe that its working capital will be insufficient for at least 12 months from today's admission. Admission to AIM The Directors believe that admission to AIM will improve the liquidity and marketability of Orad's shares and raise the profile of the Company in the UK and Europe as well as provide access to the UK capital markets to facilitate any future fundraising. The directors and officers of Orad together are interested in 38.8% of the issued share capital of Orad. 10,650,726 ordinary shares of NIS 0.01 each have today been admitted to trading on AIM. Directors, senior management and advisors Directors and senior management Lucien Yehuda Bronicki Chairman Avi Sharir President and Chief Executive Dr. Michael Tamir, Executive Vice President Ms. Sarit Sagiv Vice President, Finance and Chief Financial Officer Mr. Dan Falk Director Mr. Itzhak Hoffi Non-executive Director Mr. Amos Horev Non-executive Director This information is provided by RNS The company news service from the London Stock Exchange
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