Nokia, Island Def Jam Music Group, Universal Mu...

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Los Angeles, CA, USA - Nokia today announces the launch of a
groundbreaking new global music partnership - Nokia Play 2010 - with
the Island Def Jam Music Group (IDJMG) and Universal Music Group
International (UMGI). This announcement coincides with the global
availability of the Nokia X6, a powerful entertainment device in
combination with Comes With Music, Nokia's 'all-you-can-eat-music'
offering.

Created to deliver unique and exclusive music content to fans around
the world, the partnership will see IDJMG & UMGI launch international
superstar Rihanna's highly-anticipated new album, Rated R, with Nokia
via an exclusive live, streamed concert and simultaneous listening
parties in multiple locations around the globe on November 16th 2009.

Streamed live from London, Rihanna will perform for the very first
time a select number of tracks from her new album. In front of fans
in London and an audience globally, the exclusive gig will showcase
Nokia and IDJMG's ability to bring fans closer to artists, and
artists closer to fans via its home on www.nokia.com/rihanna.

IDJMG, UMGI and Nokia will take advantage of the latest technology
solutions to promote and broadcast this unique event via Nokia mobile
music, video and communications services. Selected bloggers at the
event will record, broadcast and share elements of the exclusive live
concert with fans around the globe linking them all via Web-based
social computing technologies. Fan participation to the
groundbreaking live event will be free of charge from Nokia Music
Stores. Plus Nokia Comes With Music customers will be able to
download an exclusive version of Rated R with a bonus track, remix
and other additional content free as part of their subscription.
Nokia will also make available an exclusive Rihanna application and
exclusive footage from her London gig in Ovi Store and in selected
territories an exclusive window to a track, 'Wait Your Turn' from the
album before its release.

The announcement marks the first unique music partnership of its kind
for Nokia and delivers an exciting artist connection to fans across
the globe.

Liz Schimel, Head of Global Music, Nokia, said; "Nokia is extremely
excited to collaborate with Island Def Jam and Rihanna to truly
redefine the connection between artists and fans and to deliver
unique experience and content across the globe. History will be made
on November 16th when Rihanna performs for a global audience via
Nokia's live streamed concert to officially mark the launch of her
much anticipated new album."

 "We are thrilled to join forces with Nokia for this innovative,
global partnership, one that seamlessly merges technology and
artistry in a truly unique way," said Steve Bartels, President & COO,
Island Def Jam Music Group. "Alongside our chairman L.A. Reid, we
continually challenge ourselves to develop new and creative
strategies to market our artists in this rapidly changing business
environment. With her technologically savvy fan-base and her
remarkable history with the digital and mobile platforms, Rihanna is
the perfect artist to launch this groundbreaking initiative."

About Nokia
Nokia is a pioneer in mobile telecommunications and the world's
leading maker of mobile devices. Today, we are connecting people in
new and different ways - fusing advanced mobile technology with
personalized services to enable people to stay close to what matters
to them. We also provide comprehensive digital map information
through NAVTEQ; and equipment, solutions and services for
communications networks through Nokia Siemens Networks.

For further information, please contact:

Huw Davies
Mission
[phone]
[phone]
[e-mail]

Thomas Bunn
Mission
+ 1 212 219 2787
[phone]
[e-mail]

For Rihanna Contact:

Amanda Silverman
42 West
+1 212.774.3683
[e-mail]

Gabe Tesoriero
Island Def Jam Music Group
+1 212.445.3632
[e-mail]

www.nokia.com


 
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