Mobistar appoints Paul Baeck as Chief Commercia...

Brussels, 22 May 2008 - Mobistar announces the appointment of Paul Baeck as the company's new Chief Commercial Officer. As of 1 August 2008, he'll assume the responsibility for all of the company's commercial activities within the residential and professional markets and for the customer services. As CCO, Paul Baeck will become a member of Mobistar's executive committee. Paul Baeck has extensive knowledge of the telecom market, is an expert in retail, and has years of management experience in different companies. His leadership style is characterised by a results-driven approach and strong business development capacities. The charismatic Paul Baeck is a 46 year-old Belgian national and has 15 years of experience in a number of managerial positions. He began his career as a Financial Controller and, in 1989, moved to Midas in that capacity. He was soon named General Manager and successfully guided the company to its purchase by the Fiat group. In 2002, he went to work for The Phone House as Sales and Marketing Director and, one year later, got promoted to the Managing Director's position. With his effective approach and his experience in the retail sector, he succeeded in revitalising The Phone House, leading the company to the top of the independent telecom retail chains in Belgium. Under his direction, The Phone House grew from 40 to 120 distribution points in Belgium, with a work force of more than 500 employees. "His rich retail experience and keen insight into the particular needs of the market will contribute to the development of our distribution strategy and Mobistar's commercial success in a highly competitive market. With his enthusiasm and strong personality, Paul Baeck will motivate the commercial teams and the customer services to join forces to further build on Mobistar's success," says Benoit Scheen, Mobistar CEO. *** Mobistar (EURONEXT BRUSSELS: MOBB), one of the major players on the telecommunication market in Belgium and Luxembourg, is active in mobile and fixed telephony, in ADSL, and in other markets with a large growth potential (data transmission, etc). Mobistar belongs to the Orange Group, which combines the most important mobile activities of France Télécom. Mobistar is listed on the Brussels Stock Exchange. For more information, please contact: Christophe Lemaitre - Investor Relations: +32 (0)2 745 72 26 - e-mail: ir@mail.mobistar.be

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Mobistar SA (0FBS)
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