Trading Update

Mobile Streams plc
16 May 2007

Mobile Streams hired to mobilise 'The Apprentice'





(London, UK) 16 May 2007

FremantleMedia Enterprises, the commercial division of FremantleMedia, one of
the largest international creators and producers of programme brands in the
world, and Mobile Streams, the global mobile media specialist, have teamed up to
deliver exclusive content from the hit talkbackTHAMES-created TV show, 'The
Apprentice' to all mobile phone network operators in the UK.



Over the 12-week run, Mobile Streams' Vuesia platform will encode
behind-the-scenes and preview clips from the TV show, as well as the iconic '
You're Fired' moment, into a range of formats and facilitate the weekly delivery
into three UK network operators - 3, Orange and O2 - following a commercial deal
inked by FremantleMedia Enterprises. Content will also be made available on both
Vodafone and T-Mobile in deals brokered by Mobile Streams, ensuring continued
key deck placement within a dedicated WAP site on Vodafone and promotional
banners throughout T-Mobile's T-Zones.



Commenting, Martyn McGoun, EVP Europe: 'FremantleMedia has produced some the
most exciting shows in recent times including The X Factor and the upcoming
Britain's Got Talent. We are absolutely delighted to be working with
FremantleMedia Enterprises on The Apprentice project. With its need for high
quality production and multi-channel distribution on tight deadlines we are
showcasing Vuesia's capabilities perfectly.'



Robert Marsh, Vice President, Interactive and Telephony, UK of FremantleMedia
Enterprises' licensing team added: 'This is the first time that we have licensed
The Apprentice to all UK operators. We have found Mobile Streams to be a
valuable partner to enable us to encode and deliver our content to all
operators, as well as providing ready access to Vodafone and T-Mobile customers
through their direct relationship.'



The second series of The Apprentice, which is produced in the UK by
talkbackTHAMES, the production company owned by FremantleMedia, was the highest
rated programme of 2006 for BBC2. The show continued to grow its audience week
on week throughout the 12 episode series and the final episode attracted an
audience of 5.9 million viewers. The series was such a success that the
broadcaster migrated the third series to BBC1.



www.bbc.co.uk/apprentice

About Mobile Streams

Mobile Streams is a leading provider of music, comedy, sport and entertainment
content to handsets and other wireless devices, whose mobile expertise and
distribution platform, 'Vuesia,' is used globally by some of the world's largest
media groups and mobile phone networks including Vodafone, and 3 in the UK,
America Movil, Movistar & TIM in Latin America, Fido & Rogers in Canada and
Dobson in the US.



'Vuesia' is Mobile Streams' full service enterprise mobile media management
solution.  'Vuesia' facilitates content ingestion, management, delivery, billing
and reporting.



The Company creates, licenses and delivers quality content to Mobile Network
Operators (MNOs) and consumers in the form of ringtones, graphics, video clips
and other products. It has developed relationships with both content owners and
MNOs which enable it to act as an intermediary, providing an end-to-end service
encompassing a broad range of elements from content licensing to content
production, account management and channel management.



Mobile Streams has subsidiaries in Germany, the US, Argentina, Brazil, Mexico,
Chile, Colombia, Sydney and Singapore and has approximately 100 employees.

For more information please go to www.mobilestreams.com.





About FremantleMedia Enterprises

FremantleMedia Enterprises (FME) is the commercial arm of FremantleMedia and
comprises of Fremantle International Distribution (FID), FremantleMedia
Licensing Worldwide (FLW) and Fremantle Home Entertainment (FHE).

FID has a network of international sales offices and licenses over 19,000 hours
of programmes to 150 countries worldwide. FID's programming comes from in-house
UK producer, talkbackTHAMES and from an increasing number of independent
producers in the UK and internationally. Recent international successes include
US ratings-toppers The Apprentice: Donald Trump and The Apprentice: Martha
Stewart, hugely successful fashion reality series, Project Runway starring Heidi
Klum, exquisite Brook Lapping production Catherine the Great and the music event
special, Britney Spears: In the Zone.

FLW is the licensing division of FremantleMedia and exploits the company's many
strong brands including the award winning international format, Idols and the
cult children's classics, Rainbow and DangerMouse, across multiple off-screen
platforms including merchandising campaigns, interactive and wireless support
and music publishing. FHE is the home entertainment arm of FremantleMedia.

FremantleMedia is one of the largest international creators and producers of
programme brands in the world, with leading prime time entertainment, drama,
serial drama and factual entertainment programming produced in over 25
territories. International drama programmes include Germany's top rated serial
drama, Gute Zeiten, Schlechte Zeiten (Good Times Bad Times), the UK's most
successful police drama, The Bill, and Australia's top serial drama, Neighbours.
The company's entertainment and factual entertainment hits range from the award
winning international format, Idols, broadcast as the prime time show, American
Idol, on FOX in the US, to the grime-busting format, How Clean is Your House?
and factual entertainment series starring celebrity chef, Jamie Oliver, Jamie's
Kitchen, as well as long-running gameshows like The Price Is Right.
FremantleMedia is the production business of the RTL Group, Europe's largest
television and radio broadcast company. www.fremantlemedia.com





Contacts:



For Mobile Streams:



Nadine Brokmann

[phone]

[e-mail]





FremantleMedia Enterprises



Lynne-Mei Lee

[phone]

[e-mail]


                      This information is provided by RNS
            The company news service from the London Stock Exchange