Re Contract

Yoomedia PLC 22 May 2002 YooMedia signs exclusive interactive TV technology license YooMedia plc, the interactive TV company, has acquired the exclusive, worldwide license from WAP Along Ltd to exploit its patented technology. The patent covers synchronised interactivity between a broadcast programme, TV or radio, and wireless devices such as mobile phones. The deal allows YooMedia to pioneer a range of entertainment and information services independent of the digital set top box. Potential applications include unique TV programme enhancements, such as game shows in which viewers can take part, and sports programmes with synchronised live betting. Unlike existing interactive TV services, which are dependent on viewers having subscribed for digital TV, all that will be required to participate is an ordinary mobile phone. Accordingly, whole families can play at home or groups can play in social venues such as sports stadiums and pubs. Revenues will be derived from a mixture of licensing, sub-licensing and telephony-based user charges, such as reverse SMS billing. YooMedia will start developing applications using WAP Along's technology immediately and plans to start trials with broadcasters over the next few months. Michael Sinclair, YooMedia's Chairman and Chief Executive said: 'WAP Along's technology is the perfect extension to our existing participation-based products for TV. It allows us to support a wide range of new game and messaging applications for television broadcasters, which will be accessible to a far greater number of people than previously.' Saj Muzaffar, Managing Director of WAP Along Ltd, said: 'The patent has huge potential. Preliminary discussions with broadcasters show there is significant interest in using this technology because it reaches beyond a single person sitting in front of a set top box. YooMedia are perfectly placed to develop the technology and I'm delighted to being working with them.' Contact: Graham Prince Mobile: 07973-323840 Office: 020-7690-0879 About YooMedia plc YooMedia plc is a digital TV entertainment company. Since 1997 YooMedia has been developing and creating TV content that allows viewers to participate in new ways. YooMedia's iTV and eTV services allow digital network operators and broadcasters to build communities of loyal viewers and deliver new revenue streams. YooMedia also operate an interactive TV channel on UK cable platforms. The channel is to be re-launched in summer 2002 as YooMeTV. YooMedia TV products include: Messaging and Chat - established providers of TV interactive chat, with a variety of messaging applications. YooMedia has recently secured a deal to supply chat facilities to the UK's most successful TV platform, Sky Digital. They also operate the UK's most successful cable chat service. Games - classic parlour games, multi-player games, real-time arcade action games (including Tetris). TV Portal Services - the core framework that houses interactive services like chat, games, information and others. YooMedia plc. is quoted on the Alternative Investment Market www.yoomedia.com This information is provided by RNS The company news service from the London Stock Exchange

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