Re Agreement

Yoomedia PLC
22 March 2004

YooMedia to pilot Trigger Radio on BBC Five Live

More than 2,000 listeners to take part in pioneering two-way SMS initiative for
radio

YooMedia plc ('YooMedia') is pleased to announce that it has signed an agreement
with BBC Radio Five Live to launch an interactive SMS pilot on 606, the popular
football discussion programme.

606 Superfan is a new two-way SMS polling and voting initiative that will allow
the show's presenters to instantly gauge the opinions of football fans and feed
the results directly into the content of the programme live on air.  The pilot,
to launch on 5 May 2004 and run during the last two weeks of the Premier League
season, will involve more than 2,000 supporters from the 20 Premiership football
clubs. This will be the first time that a radio programme will use two-way SMS
texting to communicate with its listeners during a live broadcast.

YooMedia will be using its mobile business subsidiary TriggerTV for the pilot
and SMS carrier mBlox for the deployment of mobile messages.  TriggerTV's
technology allows synchronous and real-time interaction with TV and radio
programmes and wireless devices and guarantees the delivery of high volume
messages within a specified time period.

YooMedia successfully trialed its TriggerTV technology in September 2003 with
Turner Broadcasting's Cartoon Network.


For further information, please contact:

David Docherty
Chief Executive Officer            020 7462 0870

John Murray
Powerscourt - Financial PR         020 7236 5615



Editorial Notes

About YooMedia
YooMedia plc is a digital TV and mobile entertainment company that provides
services including SMS, chat, games and dating products.  The company is quoted
on the Alternative Investment Market.

TriggerTV is YooMedia's unique system that allows anyone with a two-way wireless
device to interact synchronously with any type of broadcast.  Through TriggerTV,
YooMedia guarantees delivery of SMS messages within specified time periods
(subject to certain volumetric constraints, handsets being turned on and within
reach) allowing TV and radio broadcasters to benefit from a unique synchronised
experience with viewers and listeners.  With TriggerTV's polling and voting
system, broadcasters can poll their audiences and the results being fed back
into the programme in real-time to become part of the editorial content.


                      This information is provided by RNS
            The company news service from the London Stock Exchange