Acquisition

Yoomedia PLC
26 July 2004


News Release


26 July 2004


YooMedia acquires Whoosh to augment mobile interactive offering


YooMedia plc, the interactive media group, has agreed to buy the entire issued
share capital of Whoosh Group Limited, the award-winning mobile phone marketing
and technology company. Whoosh is a leader in the use of SMS technology in brand
marketing campaigns and for television quiz shows such as 'Who Wants to Be a
Millionaire'.


Whoosh's RTMS (Real Time Messaging Service) platform allows for high SMS
throughput and uniquely records the exact time that viewers, regardless of
network, have sent in their texts. This time-stamping technology is the de facto
SMS standard for quiz shows and has also been used by the BBC for its 'Test the
Nation' series. It has also been used by big brand-owners, such as Unilever and
Nestle, for interactive marketing of products. This year the company won the
2004 New Media Age Effectiveness Award for its work in the broadcast sector.


Whoosh's business is complementary to YooMedia's existing Trigger TV operation,
which has patents that enable synchronous interactivity between broadcast radio
and television programmes. Trigger TV's technology has been trialled
successfully on Turner Broadcasting's Cartoon Network TV channel and on BBC
Radio 5 Live.


The consideration for the acquisition is the issue of 1.75 million shares in
YooMedia plc to the vendors. These shares will be subject to a lock-in for a
period of 12 months from the date of issue. In addition, there is an earnout
provision, which could entitle the vendors to £350,000 payable in cash or
shares, at YooMedia's option, dependent on Whoosh achieving minimum revenues of
£400,000 in the second half of the financial year and earnings before interest,
taxation, depreciation and amortisation of £50,000 for the same period.


Application has been made for 1.75 million Ordinary Shares to be admitted to
trading on AIM and it is expected that admission will occur on 30 July 2004.


Whoosh, made losses of £499,730 on revenues of £318,071 in the year to 31
December 2003. YooMedia's directors believe that the synergies and other
opportunities arising from integrating it with Trigger TV will allow the
combined operation to become earnings enhancing within a short timeframe.


David Docherty, chief executive of YooMedia, said: 'Whoosh fits perfectly with
our Trigger TV business. Together they offer a powerful combination for
broadcasters and marketers who wish to take advantage of real time interactive
mobile technology. This puts us in pole position in the wireless interactive
market.'


David Bainbridge, managing director of Whoosh and former deputy marketing
director of Channel 5, will take responsibility for integrating and managing the
combined Whoosh/Trigger TV business.


He said: 'Putting Whoosh together with Trigger TV as part of the wider YooMedia
family is an irresistible opportunity. It gives us a fantastic platform from
which to exploit the growing appetite for using wireless as an entertainment and
marketing tool.'


Further enquiries


YooMedia

David Docherty, chief executive, 020 7462 0870


Whoosh

David Bainbridge, managing director, 020 7659 5666


Powerscourt PR

John Murray, partner, 020 7236 5630


About YooMedia


YooMedia plc is an interactive media group that has built strong, deep content
businesses in the areas of dating, games, gambling and chat across interactive
TV, Internet and mobile communication channels.


Its brands include YooPlay, the only gaming channel available on all four
digital TV platforms; Fancy-a-flutter, one of the leading gambling channels on
the Sky Digital Interactive Platform; and YooChat, the only interactive TV chat
service in the UK. It owns a portfolio of dating agencies, including Dateline,
Club Sirius, Avenues and Simply Love, and has already introduced a Dateline
dating service on Sky Active.


YooMedia has also pioneered the use of mobile phones to interact in real time
with TV and radio programmes. The Trigger TV technology, which is exclusive to
YooMedia and protected by a worldwide patent, has been successfully trialled
with the BBC and Turner Broadcasting.


The group's public sector arm, iPublic, has been selected by the government as
the only dedicated interactive TV company for the E-voting Framework.


YooMedia's partners include Sony Digital, which has a substantial shareholding
in the group and a seat on the board.


YooMedia plc is quoted on the Alternative Investment Market.

                      This information is provided by RNS
            The company news service from the London Stock Exchange