Strategic Partnership

Upstream Marketing and Comms Inc.
15 January 2007


                   Upstream Marketing and Communications Inc.
                         ('Upstream' or 'the Company')

                             Strategic partnership

             Upstream and Market Wire Partner to Provide Asia-Based
                Businesses with Global News Release Distribution

The Directors of Upstream are pleased to announce that the Company has entered
into an agreement with Market Wire Inc. ('Market Wire') to provide Asia-based
businesses with global news release distribution. The agreement is continuously
renewable. Market Wire is a leading international distributor of news releases,
offering services throughout North America, Europe, Latin America, and worldwide
in dozens of languages.

Upstream's Asia Release service (www.asiarelease.com - formerly known as
PRwebAsia) has a six-year track record of helping client companies target
business and consumer editorial contacts throughout Asia Pacific, and now has
global reach via Market Wire's global distribution network.

'The ability to distribute news globally is increasingly strategic to businesses
in Asia-Pacific, as they reach out to potential customers and investors
worldwide,' said David Ketchum, CEO of Upstream.  'News releases are fundamental
communications tools for building brand awareness, and for listed companies to
meet regulatory disclosure requirements.  As demand grows, we expect the
agreement to enhance revenue and earnings.'

Market Wire's distribution offers broad dissemination of news and information in
a variety of mediums and across an array of geographic and industry circuits.
Structured in response to the needs and interests of regional journalists
worldwide, Market Wire's distribution circuits ensure global coverage and the
ability to reach interested parties in their preferred languages and formats.
Specific information regarding Market Wire's geographical reach is online at
http://www.marketwire.com/mw/services_wiredistribution.

'As the fastest-growing business market in the world, global news distribution
is essential to organizations in Asia,' said Michael Nowlan, president and CEO
of Market Wire. 'We are excited to partner with Upstream to expand their press
release distribution to new markets.'

About Upstream Marketing and Communications Inc.

Upstream is a full service marketing and corporate communications network
positioned to help companies make the most of business opportunities in the Asia
Pacific region. Upstream is listed on the London Stock Exchange AIM (Stock Code:
UPS LN). Upstream have offices in Beijing, Hong Kong, Shanghai, Singapore,
Sydney, Taipei and Tokyo, as well as regional and global affiliates. Key
practice areas include technology, corporate & financial, and consumer & travel.
The Asia Release news release distribution service reaches editorial media
contacts throughout Asia Pacific and has global reach via a partnership with
Market Wire.

About Market Wire

Market Wire, a CCNMatthews Company, is a full-service distributor of corporate
press releases. The company boasts one of the largest media distribution
footprints in North America with the most secure and cost-effective distribution
of real-time news to thousands of media outlets including AP, Dow Jones,
Bloomberg, Reuters, Yahoo!, and MSNBC.
Committed to world-class client service, industry-leading distribution,
technology innovation and market-leading strategic relationships, Market Wire
serves PR and IR professionals with key workflow solutions including Easy PR/IR,
SEO, ListLogix, and more.


For more information, visit:

www.asiarelease.com
www.marketwire.com
www.aboutupstream.com

Contact:

David Ketchum
[phone]
[e-mail]

John Bick
[phone]
mobile [phone]


                      This information is provided by RNS
            The company news service from the London Stock Exchange