Holding(s) in Company

Upstream Marketing and Comms Inc.
10 March 2008


                   Upstream Marketing and Communications Inc.
                         ('Upstream' or the 'Company')

                            Holding(s) in Company


Upstream received notification on 6 March 2008 that, pursuant to the FSA
Disclosure and Transparency Rules, JS Investment Holdings Limited ('JS
Investment') has acquired 18,611,664 ordinary shares of 0.25p each in the
Company. Accordingly JS Investment now has an interest representing 13.63 per
cent. of the issued share capital of the Company.



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