Appointment of Director

Upstream Marketing and Comms Inc.
19 January 2007



                   Upstream Marketing and Communications Inc.
                         ('Upstream' or 'the Company')

                        Appointment of Finance Director

Upstream is pleased to announce the appointment of Ajay Kumar Kejriwal, aged 36,
as Finance Director with immediate effect. Ajay will be responsible for
overseeing the Company's finance and administrative functions, and has committed
to spend such time to the Company as is necessary to fulfil his duties.

Ajay has been a director of ePlay Limited, a video gaming company, since he
founded it in 1999. Previously he worked as an investment banker holding
positions at Nomura International, Cazenove & Co and Morgan Stanley. Ajay
qualified as a chartered accountant having trained with Price Waterhouse & Co in
London.

No further disclosures are required under Schedule 2 paragraph (g) of the AIM
Rules.


Enquiries:

David Ketchum
[phone]
[e-mail]

John Bick
[phone]
mobile [phone]




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