Trading Statement

Media Content PLC
11 July 2002


Media Content plc

11 July 2002



               Trading Update and Statement Regarding Funding Position

On 25 January 2002, Media Content PLC (the 'Company'), the sports rights and
media advisory business, announced its interim results for the six months to 31
December 2001.

The interim results announcement included the following statements:

'The global economic slowdown has affected the media industry severely, while at
the same time diminishing available funding from the capital markets for young
and growing companies such as Media Content. The current investment market
climate has not been receptive to small media companies and therefore, despite
considerable efforts funding has not been raised.'

and

'We are also continuing to evaluate strategic alternatives that may include
acquisitions or other strategic business transactions. However, the Company
believes that its ability to capitalise on any such opportunities remains
subject to its obtaining financing in today's difficult environment.'

The Company was, until recently, in talks which the Board reasonably believed
would lead to an acquisition constituting a reverse takeover which would have
been accompanied by a fundraising.  These talks have now been terminated and, as
a result of this situation, the Board recognises that the Company may not have
sufficient working capital for its medium term requirements.

Media Content is currently exploring its strategic options. In the event that
this process does not reach a successful conclusion by the end of this month,
the directors believe that it is unlikely that the Company will be able to
secure sufficient new funding to meet its commitments as they fall due.
Consequently the directors would be obliged to pursue alternative solutions.

A further announcement will be made shortly.

ENDS



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