Strategic Plan and Interim Financials

Media Content PLC
7 April 2000


MEDIA  CONTENT  PLC  ANNOUNCES STRATEGIC  PLAN  AND  INTERIM
FINANCIALS

Media  Content  PLC  announced  today  the  outline  of  its
strategic  plan  for development, and the interim  financial
statement for the six-month period ended 31 December 1999.

The Board of Media Content PLC today confirmed its continued
implementation  of  the  dual advisory/investment  strategy,
which has been reflected in the company's re-structuring  at
the beginning of this year.

Media  Content  PLC's wholly owned subsidiary Media  Content
Sports  Media Advisors Ltd will aim to continue to grow  its
solid  reputation  for high-level independent  sports  media
advice,  provided to prestigious clients such as New Zealand
Rugby,  The International Football Channel, World  Wrestling
Federation  Entertainment  Inc.,  AirTV,  The  Sydney   2000
Paralympic  Games  and Sportev. Media Content  Sports  Media
Advisors  Limited is also in the process of identifying  and
securing  new  fee/upside  fee advisory  opportunities  with
other leading rightsholders and media companies.

Media  Content  PLC's wholly owned subsidiary Media  Content
Development  Limited  will continue to  seek  unique  global
sports  media  and internet investment opportunities,  of  a
selective  nature and always with a strategic connection  to
the  advisory  business,  to add to  its  stake  in  Sportev
Limited,  the sports webcasting startup, and to its  holding
in The International Football Channel.

Both   subsidiary   companies  have   undertaken   a   staff
development plan to grow the existing capacity for servicing
clients    and    seeking   investment    and    partnership
opportunities, and during 2000 Media Content PLC  will  also
explore  the possibility of expanding its network to include
offices in other key regional sports media markets.

Jean-Paul  de  la  Fuente, CEO of Media Content  PLC,  says,

'During  1999  and  early 2000 we have  moved  significantly
forward   in   implementing  our  dual   advisory/investment
strategy. I am delighted by the vote of confidence given  to
Media   Content  by  some  of  the  world's  leading  sports
rightsholders and innovative media content developers in our
market.'

Jean-Francois Denis, Managing Director of Media Content PLC,
says,  

'Despite  our young age as a company,  the  market  is
beginning  to place us amongst the leaders in the  provision
of  independent sports media rights expertise, based on  the
company's  principal executives combined personal historical
and  current  involvement in the acquisition, marketing  and
advising  of  a  cumulative total of  US$8billion  worth  of
sports media rights.'

The  Board also released the interim financial statement for
the  six-month period up to December 1999. Commenting on the
financial  statement,  the recently appointed  Non-Executive
Director, Len Fertig, stated, 'This statement is entirely in
line with the strategic plan announced today.'


Enquiries:

Jean-Paul de la Fuente
Media Content PLC                       0702 1136550

Ian Currie
Apax Partners & Co. Capital Limited     0161 831 9133