Offer Update

Media Content PLC
7 March 2001


MEDIA CONTENT PLC ('MEDIA CONTENT') RECOMMENDED OFFERS ('OFFERS') FOR SDCi
LIMITED ('SDCi') UNCONDITIONAL AS TO ACCEPTANCES

On 13 February 2001, Media Content announced that it had reached agreement with
the board of SDCi upon the terms of Offers to be made by Altium Capital Limited
on behalf of Media Content to acquire the whole of the issued (and to be
issued) share capital of SDCi.

The board of Media Content announces that the Offers have been declared
unconditional as to acceptances. The Offers will remain open for acceptance
until further notice.

By 3.00 p.m. London time on 6 March 2001, SDCi had received valid acceptances
of the Common Offer from the holders of 1,298,721 SDCi Common Shares
(representing approximately 95.71 per cent. of the existing issued Common Share
capital of SDCi).

By 3.00 p.m. London time on 6 March 2001, SDCi had received valid acceptances
of the Preferred Offer from the holders of 711,477 SDCi Preferred Shares
(representing approximately 93.79 per cent. of the existing issued Preferred
Share capital of SDCi).

Application has been made to London Stock Exchange Plc to admit the new Media
Content shares to be issued pursuant to the Offers to trading on AIM. Admission
is expected to take place on or around 12 March 2001.

The directors of Media Content accept responsibility for all information
contained in this announcement. To the best of the knowledge and belief of the
directors of Media Content (having taken all reasonable care to ensure that
such is the case), the information contained in this announcement for which
they are responsible is in accordance with the facts and does not omit anything
likely to affect the import of such information.