Merchandising Partnerships

Media Content PLC
28 September 2001

MEDIA CONTENT PLC ('MEDIA CONTENT')


28 September 2001

Media Content announces global Merchandising Partnerships

Media Content PLC announces that it has entered into strategic marketing
partnerships with Creative Branding Systems, of New Canaan, Connecticut, and
Summit Properties International, of New York City, to provide its roster of
sports advisory clients with a full range of licensing and merchandising
services.


Through these business arrangements, Media Content will offer services to
enhance the value of its clients' intellectual property rights by offering
unparalleled merchandising consulting and execution, seamlessly integrated
with strategic sports television marketing, and targeted at the growing North
American and Asia-Pacific markets.


Jean-Paul de la Fuente, CEO of Media Content, said, 'These strategic
partnerships allow us to enhance and extend our service offerings, providing
exciting new opportunities for our existing and future clients. Our
association with first-class licensing and merchandising experts on each
continent will allow Media Content to develop opportunities in this growing
industry sector.'


Creative Branding Systems President Jon Peisinger added, 'Our partnership with
Media Content gives us a unique opportunity to bring our knowledge and
experience in North American marketing and merchandising to a wide range of
strong international sports brands.'


Geoff Holmes, CEO of Summit Properties International, commented, 'We are
excited about this partnership with Media Content because it will allow us to
combine our worldwide sports licensing capabilities and global on-the-ground
presence with their strong mix of sports clients. This will dramatically
extend Media Content's reach and the range of services they can provide to
their clients.'




Contact: Gerry Buckland [phone]




Company descriptions:


Creative Branding Systems is a full-service licensing agency representing
major corporate brands, sports and entertainment properties and personalities,
cable networks, and websites for brand licensing in all categories. The
company was founded in 1998 by its President, veteran entertainment industry
executive Jon Peisinger.


Summit Properties International, a sports marketing company headquartered in
New York City with affiliated operations worldwide, including 14 offices
across Asia, handles all international licensing for the PGA TOUR, the Senior
PGA TOUR and the LPGA on an exclusive basis. SPI professionals are uniquely
qualified in every aspect of the licensing business from marketing, sales and
retail trade support to business affairs.


Media Content PLC is an independent sports media and marketing services group,
based in London, with offices in Hong Kong and New York. Media Content's
Sports Media Advisors unit's clients include Manchester United PLC, WWFE, the
New Zealand Rugby Union and the World Snooker Association. Media Content is
also in partnership with Monaco-based Sportel Organisation for the online
sports rights marketplace, sportsmediarights.com.