Contract Awarded

MEDIA CONTENT PLC
14 September 1999



                 Media Content PLC                               
   appointed exclusive worldwide TV rights sales                 
                  agents for the                                
           Sydney 2000 Paralympic Games                                       
                                                                              
     
It  has  been announced today, in Sydney, that  the
Sydney   Paralympic   Games  Organising   Committee
('SPOC')  has  appointed  Media  Content   as   the
exclusive   worldwide  (excluding   Australia)   TV
rights  sales agent for the Games.  The Games  will
feature    4000   athletes   from   125   countries
participating in 18 sports, and will take place  at
the new Sydney Olympic Park.