Appointment as Media Advisors to New Zealand RFU

Media Content PLC
30 March 2000


  MEDIA CONTENT PLC APPOINTED AS EXCLUSIVE MEDIA ADVISORS TO THE NEW
                     ZEALAND RUGBY FOOTBALL UNION.

                                   
Media Content PLC, the sports media advisory and investment company, is
pleased  to  announce  that  the  New  Zealand  Rugby  Football  Union
('NZRFU')  has appointed Media Content Sports Media Advisors  Ltd,  to
advise on all matters relating to television and media rights.

The agreement includes the right for Media Content Development Limited,
the investment subsidiary of Media Content PLC, to invest in any NZRFU
media  businesses  and  spin-offs on a priority and  initial  investor
basis.

David Rutherford, CEO of the NZRFU, said:
'New  Zealand  Rugby needs to ensure it receives the best  advice  and
support on television and other commercial media issues as we progress
into  the new millennium. Media Content are leading global independent
sports media advisors, and we are very pleased to welcome them to  the
All Black family and have them advising us on an exclusive basis'.

Jean-Paul  de la Fuente, CEO of Media Content PLC, the publicly-quoted
parent company of Media Content Sports Media Advisors Ltd, said:
'We  are  delighted with this appointment - a 'world  first'  for  our
advisory business. Our role is to help confirm that New Zealand  Rugby
is  not  only  a sporting powerhouse, but that it is a television  and
media revenue leader too.'

NZRFU is the governing body of New Zealand Rugby Union, whose best known
representatives are the All Blacks national team.

Media Content PLC is a London AIM listed company (stock code MDC).  Its
two  subsidiaries  are Media Content Sports Media  Advisors  Ltd,  the
independent global sports media advisory business founded in 1998, and
Media  Content  Development  Limited, the sports  media  and  internet
investment business.


For further information please contact:
Media Content Sports Media Advisors                    [phone]
Jean-Paul de la Fuente
Square Mile Communications                             [phone]
Nick Oborne/Georgina Briscoe