25% Stake Taken in Sportev.com

Media Content PLC
9 February 2000


                               
      MEDIA CONTENT PLC ACQUIRES 25% STAKE IN SPORTEV.COM

Media  Content  PLC, through its investment arm Media  Content
Development  Ltd,  today announces the acquisition  of  a  25%
stake  in sportev.com, a new global sports webcasting  company
which  plans  to build a global platform to deliver  live  and
highlighted sports to the web consumer world-wide.

In consideration for 25% of the Ordinary Shares in sportev.com,
Media  Content will pay £350,000 in cash and extend a loan  of
£400,000  to  the  Company for the acquisition  of  webcasting
rights.

In parallel, sportev.com has also retained Media Content Sports
Media   Advisors  Ltd  as  its  exclusive  webcasting   rights
acquisition advisor.

Jean Paul De la Fuente, CEO of Media Content and Jean-Francois
Denis,  Managing  Director at Media  Content,  will  join  the
sportev  board along with Bill Muirhead, founding  partner  of
M&C  Saatchi,  and David Montgomery, formerly  of  the  Mirror
Group, who join as non-executive directors.



Enquiries:

Media Content PLC                                 0208 960 0422
Jean-Paul de la Fuente                           [e-mail]

Square Mile Communications                        0171 601 1000
Tim Jackaman/Nick Oborne