Director Shareholding

Photo-Me International PLC
27 September 2001

                                                             27 September 2001


                          PHOTO-ME INTERNATIONAL plc

         Exercise of options and sale of related shares by a Director

Photo-Me International (PMI) has been advised by a director, Peter Ogborne,
that yesterday having exercised an option granted in September 1996 over
130,175 Ordinary Shares of 0.5p each in PMI at a cost of 26p per share, he
sold those shares (0.04% of the shares in issue) at 44.5p per share. The
Company's share option scheme is its only bonus or long term incentive scheme.
Mr Ogborne retains 4,375 Ordinary Shares (0.001% of the shares in issue) and
an option over 243,750 Ordinary Shares exercisable at 74.2p per share between
8 September 2003 and 7 September 2007.

As a result of the exercise of options, PMI now has in issue 362,058,370
Ordinary Shares.

Enquiries:
Photo-Me International plc                                         01372-453399
Robert Lowes (Company Secretary)

Bankside Consultants Limited
Charles Ponsonby                                                  020-7444 4166