Director/PDMR Shareholding

Photo-Me International PLC
12 January 2006



                              SCHEDULE 11

          NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS


1.        Name of company:

PHOTO-ME INTERNATIONAL PLC

2.       Name of director:

HUGO SWIRE

3.       Please state whether notification indicates that it is in respect of
holding of the shareholder named in 2 above or in respect of a non-beneficial
interest or in the case of an individual holder if it is a holding of that
person's spouse or children under the age of 18 or in respect of a
non-beneficial interest:

DIRECTOR NAMED IN 2.

4.       Name of the registered holder(s) and, if more than one holder, the
number of shares held by each of them (if notified):

RATHBONE NOMINEES LTD

5.        Please state whether notification relates to a person(s) connected
with the Director named in 2 above and identify the connected person(s):

DIRECTOR NAMED IN 2.

6.       Please state the nature of the transaction. For PEP transactions please
indicate whether general/single co PEP and if discretionary/non-discretionary:

PURCHASE OF SHARES

7.        Number of shares/amount of stock acquired:

25,000

8.       Percentage of issued class (any treasury shares held by company should 
         not be taken into account when calculating percentage)

0.0069%

9.       Number of shares/amount of stock disposed:

-

10.     Percentage of issued class (any treasury shares held by company should 
         not be taken into account when calculating percentage)

-

11.      Class of security:

ORD SHARES OF 0.5P

12.     Price per share:

88.25P

13.     Date of transaction:

12.1.2006

14.     Date company informed:

12.1.2006

15.     Total holding following this notification:

25,000

16.     Total percentage holding of issued class following this notification 
        (any treasury shares held by company should not be taken into account 
        when calculating percentage)

0.0069%

If the company has granted options to a director, please complete boxes 17 to 22
inclusive:


17.     Date of grant:



18.    Period during which or date on which exercisable:



19.     Total amount paid (if any) for grant of the option:



20.    Description of shares or debentures involved, class and number:



21.     Exercise price (if fixed at time of grant) or indication that price is
to be fixed at time of exercise:



22.    Total number of shares or debentures over which options held following
this notification:



23.    Any additional information:



24.    Name of contact and telephone number for queries:


R J CHEESEMAN
01372 455525


25.    Name and signature of authorised company official responsible for making
this notification




Date of notification: 12 JANUARY 2006



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