New Chief Executive

Liberty PLC
08 May 2007



FOR IMMEDIATE RELEASE

8th May 2007



                                  LIBERTY PLC:

                       APPOINTMENT OF NEW CHIEF EXECUTIVE



Liberty Plc ('Liberty'), the iconic West End emporium 68% owned by Marylebone
Warwick Balfour Group Plc, today announces that it has appointed Geoffroy de La
Bourdonnaye, 50, as its new Chief Executive with effect from 1st July 2007.


Geoffroy joins from LVMH where he was President of its Christian Lacroix fashion
label subsidiary for the past four years. At Christian Lacroix he was
responsible for the rejuvenation of the brand by upgrading and streamlining the
womenswear lines, developing a range of complementary luxury accessories and
through the highly successful launch of a new fragrance.


Before joining LVMH Geoffroy, who has an MBA from INSEAD, held senior brand
management, retail and marketing roles within L'Oreal, Pepsico and Disney. He
spent 13 years at The Walt Disney Company where he developed its emerging
markets consumer products division as well as being responsible for the
turnround of the UK and Ireland subsidiary.


Richard Balfour-Lynn, Chairman of Liberty, said: 'I am delighted that Geoffroy
is joining us. He brings a wealth of international brand management and
development experience to the business at a time when our Liberty of London
luxury brand is poised to expand dramatically. His proven track record will help
establish Liberty of London as a major global brand as we aim to develop our
range both at home and internationally.'


Geoffroy de La Bourdonnaye commented; 'This is a fabulous opportunity to build
on the highly successful launch of the Liberty of London brand and take it to
the next stage of its development. I am excited by the prospect of working for a
business with the history and reputation for cutting edge design that Liberty
has gained over the last century.'


                                     Ends.



Contact:

            Richard Balfour-Lynn, Chairman, Liberty.     Tel: [phone]

            Baron Phillips, Baron Phillips Associates.   Tel: [phone]

            Nicola Marrin, Seymour Pierce.               Tel: [phone]



Notes To Editors:

Geoffroy is a native of Lyons. He is a board member of the Research Centre for
Fashion at Central St Martins College of Arts and Design in London and also
teaches at IFM, the Paris-based fashion management school.



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