Transaction in Own Shares

ITV PLC
26 October 2006



26 October 2006


                                    ITV plc
                              --------------------
                             Purchase of own shares
                             ----------------------


ITV PLC announces that it has today purchased for cancellation through UBS
Limited 1,000,000 ordinary shares at an average price of 105.44 pence per share.
The highest price and the lowest price paid for these shares were 106 pence and
105 pence respectively

Upon the cancellation of these shares, the number of shares in issue will be 
3,896,529,751



ITV Plc

Tel: [phone]

Georgina Blackburn - Head of Investor Relations

Brigitte Trafford - Communications Director





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