Rule 8.1- ITV plc

ITV PLC
15 November 2006

                                                                        FORM 8.1



          DEALINGS BY OFFERORS, OFFEREE COMPANIES OR THEIR ASSOCIATES

                  FOR THEMSELVES OR FOR DISCRETIONARY CLIENTS

                 (Rules 8.1(a) and (b)(i) of the Takeover Code)





1.    KEY INFORMATION


Name of person dealing (Note 1)                     Richard Cross
Company dealt in                                    ITV plc
Class of relevant security to which the dealings    Ordinary 10p Shares
being disclosed relate (Note 2)
Date of dealing                                     14 November 2006





2.    INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE



(a) Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 3)


                                            Long                           Short
                                            Number                (%)      Number           (%)
(1) Relevant securities                     57,611                0.0014%
(2) Derivatives (other than options)
(3) Options and agreements to purchase/sell 49,779                0.0012%
Total                                       107,390               0.0026%



(b) Interests and short positions in relevant securities of the company, other
than the class dealt in (Note 3)


Class of relevant security:                  Long               Short
                                             Number       (%)   Number    (%)
(1) Relevant securities
(2) Derivatives (other than options)
(3) Options and agreements to purchase/sell
Total                                        n/a                n/a



(c)     Rights to subscribe (Note 3)


Class of relevant security:       Details
Ordinary 10p Shares               See attached Schedule A



3.       DEALINGS (Note 4)



(a)     Purchases and sales


Purchase/sale               Number of securities     Price per unit (Note 5)
Sale                        7,611                    114.36 pence




(b)     Derivatives transactions (other than options)


Product name,     Long/short (Note Number of securities    Price per unit
e.g. CFD          6)               (Note 7)                (Note 5)


n/a



(c)     Options transactions in respect of existing securities

(i)      Writing, selling, purchasing or varying


Product    Writing,      Number of   Exercise  Type, e.g. Expiry    Option
name,e.g.  selling,      securities  price     American,  date      money paid/
call       purchasing,   to which              European             received
option     varying etc.  the option            etc.                 per unit
                         relates                                    (Note 5)
                         (Note 7)
n/a



(ii)     Exercising


Product name, e.g. Number of securities     Exercise price per unit (Note 5)
call option
n/a



(d)     Other dealings (including new securities) (Note 4)


Nature of transaction (Note 8)     Details              Price per unit (if
                                                        applicable) (Note 5)
n/a





4.       OTHER INFORMATION



Agreements, arrangements or understandings relating to options or derivatives



Full details of any agreement, arrangement or understanding between the person
disclosing and any other person relating to the voting rights of any relevant
securities under any option referred to on this form or relating to the voting
rights or future acquisition or disposal of any relevant securities to which any
derivative referred to on this form is referenced. If none, this should be
stated.



None.....................................................................



..............................................................................



Is a Supplemental Form 8 attached? (Note 9)
       NO


Date of disclosure                                    15 November 2006

Contact name                                          Helen Tautz

Telephone number                                      0207 126 5588

Name of offeree/offeror with which associated         ITV plc

Specify category and nature of associate status (Note A director of a subsidiary of
10)                                                   ITV plc


Notes The Notes on Form 8.1 can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk


Schedule A

   Grant       Date of             Grant           Option          Grant            Balance         Vesting       Expiry
     No.         Grant              Name            Price          Basis                Qty            Date         Date


Carlton Executive Share Option Scheme 1999 (APPROVED)

     191    14 Jan 2002        Carlton 1999        122.280     Approved             24,531     14 Jan 2005  14 Jan 2012

                              Approved ESOS

Carlton Executive Share Option Scheme 1999 (UNAPPROVED)

     209    18 Dec 2003        Carlton 1999        114.790   Unapproved             146,432    18 Dec 2006  17 Dec 2013

                               Unapproved

                                  ESOS



Carlton Equity Participation Plan (Options)

     217    07 Jan 2003        Carlton Equity      69.620   Unapproved              353,321    10 Apr 2006  06 Jan 2013

                              Participation Plan

                                 (Options)

     216    15 Jan 2002        Carlton Equity     122.280   Unapproved              392,541    01 Apr 2005  14 Jan 2012

                              Participation Plan

                                 (Options)

Carlton Equity Participation Plan (Shares)            n/a   Unapproved              353,321    01 Apr 2006  06 Jan 2013

                             Participation Plan

                                  (Shares)

     213    15 Jan 2002        Carlton Equity        n/a   Unapproved               176,660    01 Apr 2005  14 Jan 2012

                             Participation Plan

                                  (Shares)

ITV plc Performance Share Plan

     252    13 Sep 2006       ITV Performance     98.750   Unapproved               54,336     13 Sep 2009  12 Sep 2010

                                  Share Plan

     243    27 Sep 2005     ITV Performance      112.500   Unapproved               61,741     27 Sep 2008  27 Sep 2009

                                  Share Plan

     227    16 Sep 2004           ITV plc        104.500   Unapproved               61,406     16 Sep 2007  16 Sep 2008

                                 Performance

                                     Share Plan

ITV plc Savings Related Share Option Scheme

           01 June 2004           ITV SRSOS       100.40    Approved                 3,754      June 2007      Nov 2007









                      This information is provided by RNS
            The company news service from the London Stock Exchange