Holding(s) in Company

ITV PLC
05 February 2004

                                  SCHEDULE 10

                   NOTIFICATION OF MAJOR INTERESTS IN SHARES

_______________________________________________________________


1. Name of Company

ITV PLC

2. Name of shareholder having a major interest


Aviva plc and Morley Fund Management Limited (a subsidiary of Aviva plc)



3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18

IN RESPECT OF A NON-BENEFICIAL INTEREST OF (2) ABOVE.

4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them


     SEE BELOW


5. Number of shares/ amount of stock acquired

                                      N/A

6. Percentage of issued class

N/A

7. Number of shares/ amount of stock disposed


N/A

8. Percentage of issued class

 N/A



9. Class of security

ORDINARY SHARES OF 10 PENCE EACH

10. Date of transaction

N/A

11. Date company informed

4 February 2004

12. Total holding following this notification

141,513,768

13. Total percentage holding of issued class following this notification


3.47%



16. Name and signature of authorised company official responsible for making
this notification


Helen Tautz 5 February 2004


Registered Shareholders and their holdings


Ordinary Shares Held


    Nominee/Registered Name



 23,231,844

BNY Norwich Union Nominees Limited
 65,026


BT Globenet Nominees Limited

82,396,967

Chase GA Group Nominees Limited

5,638,909

Chase Nominees Ltd

26,831,022

CUIM Nominee Limited

3,350,000

RBSTB Nominees Limited




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