Director/PDMR Shareholding

ITV PLC
17 March 2006




17 March 2006


ITV plc


Dealing by a Person Discharging Management Responsibilities ('PDMR')

The Company was advised that on 17 March 2006 Simon Shaps, a PDMR, disposed of
25,000 Ordinary shares in ITV plc and that his wife Sarah Adair disposed of
5,000 ITV Ordinary Shares in ITV plc all at £1.1625.



Enquiries:


ITV                            Tel: [phone]

Brigitte Trafford                      Communications Director
Georgina Blackburn                     Head of Investor Relations


Citigate Dewe Rogerson         Tel: [phone]

Simon Rigby
Anthony Kennaway




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